CUSTOMER PROFITABILITY ANALYSIS Customer profitability analysis (CPA) can be defined as a method used to compare the costs of all the activities used to support a customer or a customer group with the revenue generated by that customer or customer group. It is the analysis of the revenue and costs that relates to the customers which can be determined by considering the similarities and differences in customers’ buying behaviours and customer preferences. From the definition‚ it shows three features
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Customer Trust in the Salesperson: An Integrative Review and Meta-Analysis of the Empirical Literature John E. Swan Michael R. Bowers Lynne D. Richardson UNIVERSITY OF ALABAMA AT BIRMINGHAM The development of trust between salespeople and their customers has traditionally been considered a critical element in developing and maintaining a successful sales relationship. This article presents the first comprehensive literature review and meta-analysis of the antecedents of trust and consequences
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Good Customer Service Good customer service consists of good attitudes‚ being aware of customers‚ and knowing your job. First of all‚ one way to characterize good customer service is having a good attitude. For example: When I go into a business‚ someone should greet me in a good manner. Furthermore‚ if I need help‚ the employee should be more than willing to help with a smile on their face. The first step of good customer service is giving the customer immediate attention. Customers want the
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Building Effective Customer Relations FRUMENCE A. HERMOSO Assistant Professor II Taguig City University What is a Customer? A customer (sometimes known as a client‚ buyer‚ or purchaser) is the recipient of a good‚ service‚ product‚ or idea‚ obtained from a seller‚ vendor‚ or supplier for a monetary or other valuable consideration. Categories of Customers An intermediate customer or trade customer - is a dealer that purchases goods for re-sale. An ultimate customer - is the consumer. An
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Exploring Your Theoretical Orientation As I have now explored theories‚ I have identified myself currently to be congruent with person-centered theory. With resources of information provided by Halbur & Halbur‚ I have been able to dissect parts of the theory. According to the Institute of Professional Counsellors‚ an organization training in multiple theories‚ “The humanistic approach views people as capable and autonomous‚ with the ability to resolve their difficulties‚ realize their potential‚
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Chapter 7 Customer-Driven Marketing Strategy: Creating Value for Target Customers 1) When a company identifies the parts of the market it can serve best and most profitably‚ it is practicing ________. A) concentrated marketing B) mass marketing C) market targeting D) segmenting E) differentiation Answer: C Diff: 2 Page Ref: 191 Skill: Concept Objective: 7-1 2) What are the four steps‚ in order‚ to designing a customer-driven marketing strategy? A) market segmentation‚ differentiation
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CRM refers to Customer Relationship Management. It is a strategy that a business or a company to adopt so as to reduce cost and increase profitability by increasing customers’ loyalty and satisfaction‚ i.e. the knowledge about their customers’ needs and wants… etc. By knowing their customers‚ companies can store customers information so as to for future analysis and manage the customers relationship. In CRM‚ it will mainly go through 4 processes‚ i.e. identify the customers‚ differentiate them by
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OPEN Forum Growth Guide: The Art of Getting Customers Guy Kawasaki STRICTLY BICYCLES NELSON AND JOANNA GUTIERREZ MEMBER SINCE 01 OPEN Forum: The Art of Getting Customers 1 As any business owner can tell you‚ acquiring new customers is the driving force behind successfully growing a company. Thirty-five years ago‚ I started in the fine-jewelry busines‚ schlepping rings and pendants around the world. Since then‚ I’ve won customers across the spectrum‚ working with some of the most well-known
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Chapter 8: Organization Structure and Design Multiple Choice 1. Which management function entails the process of arranging people and resources to work toward a common goal? a) Controlling b) Leading c) Planning d) Organizing Ans: d Bloom’s: Knowledge Level: Easy Learning Objective 1: Understand organizing as a managerial responsibility. Section Reference: Organizing is one of the management functions. 2. An organizational structure consists of all the following
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Internal and External Customer Needs at Cadbury World Internal Customers: Staff: At Cadbury world the staff are constantly training and working on how to communicate with the customers‚ always training to maintain their expectations and how they can improve. They can improve. They have this training course called Welcome Host for managers. (Www.welcometoexcellence.co.uk) and here they learn how to have good customer service. There are different training courses they have to take part of and
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