Innovation Title: Innovation in Rural Marketing Synopsis: Goldplus is a mass market Jewellery Brand‚ present in tier 2 and tier 3 towns only. The chain has 22 stores running and is expanding rapidly. Traditionally‚ Family jewelers have dominated jewellery market in semi-urban/rural India. The level of acquaintance‚ relationship and so called “trust” have been playing vital role in selling gold. The fact is that the purity level in these markets is very poor. The Task was to create awareness
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A Report on L’Oreal’s business and entry strategy in India and China Indian Institute of Foreign Trade‚ New Delhi Submitted to : Dr Gautam Dutta Submitted by : Group 6 (Section B) Acknowledgement This report is prepared in subject International Marketing Management studied in third trimester in part time MBA (International Business). This report is prepared under guidance of Dr Gautam Dutta‚ Indian Institute of Foreign Trade‚ New
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Population Policy in Aisa - China Vs. India Executive Summary Both China and India are very important countries not only in Asia‚ but the world. As the largest and second largest population country in the world‚ their population policy has great effects on many areas of the world. Such as agriculture‚ economy‚ education. Through my project‚ we can find out that both China and India spend a lot of efforts in control their population and achieved some goals. China reduced population growth
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billion people ‚ China and India- neighbors across the Himalayas- control a significant portion of world demand. Add to this the high GDP growth rates shown by the two economies in the past five years and you get what is now well recognized as the CHINDIA effect. But what if the two countries are pitted against each other rather than in collaboration? Which of these then emerges as a more favorable investment destination and why? On one hand there is People’s Republic of China‚ a totalitarian state
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A project ReportOnCASE STUDY OF FDI IN INDIA VS CHINASubmitted toMrs. Smita KashiramkaByRamya Singh2010B3A2613PIn Fulfilment ofStudy oriented ProjectBIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE‚ PILANI30th November 2012 | | | | | | | Abstract The report begins with the FDI definition and FDI reference with respect to India and its sect-oral and regional comparisons. This report undertakes a comparative analysis
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Dove did what it does best all over the world - not use supermodels to endorse the brand. Rather it got real women who used the product to give testimonials of their experience with the brand. In India‚ Dove’s brand team in the 1990s‚ led by Harish Manwani‚ now Unilever’s president ‚ Asia‚ Africa‚ Central & Eastern Europe‚ decided to adopt the same line of thought for the Indian market too. "In some ways the brand was the opposite of Lux‚ the beauty bar of film stars. Dove showed beauty in ordinary
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The post-liberalization period in India saw the re-entry of Coca-cola. But Pepsi had already gained an edge by creatively entering the market in the 1980’s in advance of liberalization by way of a joint venture. It allowed Pepsi to gain precious early experience with the Indian market and also served as an introduction of the Pepsi brand to the Indian consumer such that it was well-poised to reap the benefits when liberalization came. Though Coke benefited from Pepsi creating demand and developing
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INCON13-MKT-037 Retail Fish Marketing Management Dr. Sharmishtha Matkar Associate Professor‚ Fergusson college‚ Pune – 4 Anil K. Jadhao M. A. (Economics) Fergusson college‚ Pune – 4 Abstract: In this article‚ the researchers have made an attempt to probe deeper into the marketing management of fish in India with reference to Pune district fish market. India is the second largest producer of fish in the world after China‚ contributing to 5.5 percent of global fish production1. The total fish production
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India VS. China From my perspective‚ the main factor contributes to the difference in FDI and economic growth in China and India are institutions. There are two kinds of institutions; one is formal institution‚ including political system‚ legal system and economic system‚ another one is informal institution‚ which consists of culture‚ business norms and ethics. As for political system in India‚ which labeled as "sovereign‚ socialist‚ secular‚ democratic republic." It is similar to America‚ it
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Transcript of Comparison on the basis of infrastructure: India and China A Comparison On The Basis Of Infrastructure: India & China Introduction Infrastructure is basic physical and organizational structures needed for the operation of a society or enterprise‚ or the services and facilities necessary for an economy to function. It is an important term for judging a country or region’s development. What does ’infrastructure’ mean? The term infrastructure typically refers to the technical
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