Brand: Apple iPhone 5 Competitors (flagship devices of competing phone manufacturer): a. Direct: Android phones (Samsung Galaxy S4 (main)‚ HTC One‚ Sony Xperia Z) b. Indirect: Windows Phone (Nokia Lumia 920)‚ Blackberry (BB Z10) 4P’s Analysis: |PRODUCT |PRICE | | |
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risk of customer data being stolen. b) Global Management Information System/ Risks Name of the company: Blackberry Date of impact: 7th October‚ 2013. Impact of Global MIS failure and risk: 10m of the 70m blackberry users were affected by the incident. Reputation hampered. Stock exchange values decreased. One of the leading smart phone companies BlackBerry suffered one of the biggest breakdowns in the history which left millions of its users unable to send or receive emails‚
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uk/commentisfree/2011/dec/08/social-media-blackberry-messenger http://www.nytimes.com/2011/08/26/world/europe/26social.html http://www.ibtimes.com/articles/194883/20110809/uk-media-riots-fueled-by-blackberry-facebook-and-twitter.htm http://www.decodedscience.com/uk-riots-empowered-by-social-media-and-blackberry-bbm/2372 Books/E books www.icrossing.co.uk/.../What_is_Social_Media_iCrossing_ebook.pdf * Social media is different forms of media online such as Facebook‚ Twitter‚ Blackberry Messenger and You
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[pic] [pic] [pic] SUBMITTED BY AMIT KUMAR DASH 1. SMARTPHONES -: 3 Figure 1: Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6:
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problem; Blackberry is experiencing an extreme decline in sales i.e. declines in smart-phone shipments and a loss in market share of operating systems while its competitors experience a continued growth. 1.2 The consequent research problem; The resulting research problem is to determine how to increase the sales of Blackberry while staying ahead of competitors‚ and to increase the market share in operating systems. 1.3 Three possible research questions; (i) What are the reasons Blackberry is experiencing
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marketed the very popular line of BlackBerry products that had recently reached 14 million subscribers worldwide and had just over $6 billion in revenue. * RIM generated revenue through the “complete BlackBerry wireless solution‚” which included wireless device‚ software‚ and services. Revenues were heavily skewed to handheld sales (73%)‚ followed by service (18%)‚ software (6%) and other revenues (3%). * Just six months after launching Facebook for BlackBerry‚ downloads of the popular social
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cellular phones and other communication devices. RIM’s success started in August 1998 when they launched the inter@active pager 950. In 2003 RIM became one of the most recognized brand names with the introduction of their most popular device the BlackBerry. In June 2011‚ RIM announced that their revenue was going to drop for the first time in eleven years. From June 2008 to June 2011‚ RIM’s shareholders lost almost $70 billion (The Economic Times 2011). The following paper will analyze and compare
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Appendix A: Porters 5 forces 35 Appendix B: PESTLE 39 Appendix C: SWOT 41 Appendix D: Trends and Drivers 42 Bibliography 43 Executive Summary This report provides a comprehensive strategic analysis on Research in Motion (RIM) and its Blackberry products‚ and provides strategic recommendations for the firm for its business. The goal of this report was to understand the industry in which RIM is competing and analyze the firm for investment opportunities. The industry in which RIM competes
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best known as the developer of the BlackBerry smartphone. RIM is headquartered in Waterloo‚ Ontario‚ Canada. It was founded by Mike Lazaridis‚ who served as its co-CEO along with Jim Balsillie until January 22‚ 2012 when RIM announced that both have stepped down and the new CEO will be Thorsten Heins. 1.) What were some of the challenges that RIM faced to protect its intellectual property‚ and how did RIM handle those challenges? BlackBerry users are facing a new wave of disruptions
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Report Student Name: Cy Gabriel Module Code: 6MM006 Module Name: Individual Project Project Title: Comparison of smartphones operating systems such as Apple ’s iOS‚ Google ’s Android OS‚ Microsoft ’s Windows Phone OS‚ and RIM ’s BlackBerry OS. Module Leader Name: D.I. Beardsmore Supervisor Name: Cheong Teck Kee Submission Date: 25TH May 2012 Award Title: Bsc Computing Department: School of Computing and Information Technology Declaration Presented in partial fulfilment
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