merchandiser to have deeper understanding about the latest visual merchandising and windows display which issued by the headquarter team. Intranet is a cost-effective method that share the information at once and worldwide can be seen those information. Since Zara expands its business to more than 200 stores located over 88 countries‚ Intranet can be the platform that time of seeking documents can be saved. As a result‚ productivity can be enhanced as time can be saved and files are concentrated in one platform
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Zara: Apparel Q 1. Ans: Having a very responsible supply chain Zara is enable to keep store inventory to a minimum‚ and keep a fast turnaround of new products. This encourages customers to buy the product as soon as they see it in a store because the same product might not be there the next time and Zara does not always send stores the same product twice. Q 2. Ans : Zara does manufacture some clothing in Asia‚ but not to save cost. It is to save time in supplying the Asian market and to keep its
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ZARA’ AMAZING logistics Introduction Zara is the world’s largest apparel retailer. Its rapid growth is considered to be benefit from its strategy that can be highly responsive to changing trends with affordable price. It is claimed that design-to-sales cycle times is ten times less than traditionally averaged. At the following text‚ there is some report and analysis about Zara’s advantage in competition‚ why it choose to have both in-house and outsourced production‚ why produce the clothes
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Study Analysis- Zara ABSTRACT This paper is based on case study on operation management and positioning strategy of Zara‚ one of the world’s fastest growing manufacturers of fashion clothing. Also a world leading fashion retailer brand of Inditex. The case study outlines how Zara transforms from a local clothing retailer it into a global successful brand. It addresses few components in the case study‚ such as the products and process control and integrate business model used in Zara. The case also
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ZARA是西班牙Inditex集团旗下的一个子公司，它既是服装品牌，也是专营ZARA品牌服装的连锁零售品牌。1975年设立于西班牙的ZARA，在世界各地56个国家内，设立超过两千多家的服装连锁店。ZARA深受全球时尚青年的喜爱，设计师品牌的优异设计，价格却更为低廉，简单来说就是让平民拥抱High Fashion。 Zara‚ a Spanish-based chain owned by Inditex‚ is a clothing retailer who has taken a new approach in the industry. Zara stores are company-owned‚ except where local legislation forbids foreigner-owned businesses. It was first open in 1975‚ originally a lingerie store‚ then the product range expanded to incorporate women’s fashion‚ menswear
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ZARA"Compare and Contrast the approaches taken by H&M‚ Benetton and Zara to managing their supply chains". Design Brand | Method | H & M | Mainly in-house designers who design garments to a price point to produce designer garments at a reasonable price. Pattern designers are an important part of the process due to all garments being manufactured by third parties. | Zara | Separate the design into three market segments‚ Women’s‚ Men’s and Children’s lines. Each segment has it’s
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each. HUL’s approximate market share in toilet soaps is 46% and about 36% in detergents. Analysts said the company will have better pricing power in the key business while volume growth in these categories too is estimated to be in double digits. After discounting prices on toilet soaps and detergents to grow volumes‚ the company in FY11‚ took a corrective pricing action in both categories‚ as input costs rose. According to annual report‚ the company had lost around 590 basis points (bps) of market
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Competitors’ customers Even though Zara can survive with the highest market share in the clothing market‚ still there are those competitors out there that Zara might gain more of their customers if it applied new marketing strategies . There’ 4 main competitors that the company should consider‚ including H&M‚ Mango‚ Uniqlo and Gap. For H&M ‚it has the customers that are mostly similar to Zara which mostly are women that are into fashionable clothes‚ want to follow the trends but are more price-conscious
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NATIONAL INSTITUTE OF FASHION TECHNOLOGY‚ JODHPUR Application of Category Management Principles in ZARA Submitted To:- Mr. Sanjay Kumar Submitted By:- Mr. Ritesh Malpani IInd Semnester MFM Introduction:- Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of
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Porter analysis of Zara Zara fashion chain‚ with 546 stores in 30 countries today from which 340 are outside Spain- and 2914‚3 millions of total sales in 2002‚ is undoubtedly the group’s locomotive (Inditex‚ 2003). In 2002 it represented 33% of the group’s total stores‚ accounted for 72% of the group’s total sales and contributed to the holding’s total profits for 540.4 millions (Inditex FY2002 Results Presentation‚ 2003). Moreover‚ Zara with 75-90 new stores within 2003 takes the lion’s share
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