3.2.1 Intranet
By using the Intranet to inform the detail of visual merchandising and windows display, is a simply but efficient way. It can enhance the efficiency of information sharing by the expert team in the Galician headquarter.
First, Intranet is a user-friendly information system, it can be easily operated by the staff members. Visual merchandiser in each store can enter the Intranet by their staff identity, details of the new visual merchandising can be viewed easily. Intranet is an easy-handle system for the staff, fewer training is needed for the visual merchandisers. Therefore, the cost of training can be saved as learning a new information system is an expense of time and money.
Using the Intranet can enhance productivity of visual merchandisers. Different types of documents such as photos, word documents, recording can be shared on the Intranet quickly. These information helps the visual merchandiser to have deeper understanding about the latest visual merchandising and windows display which issued by the headquarter team. Intranet is a cost-effective method that share the information at once and worldwide can be seen those information. Since Zara expands its business to more than 200 stores located over 88 countries, Intranet can be the platform that time of seeking documents can be saved. As a result, productivity can be enhanced as time can be saved and files are concentrated in one platform.
Apart from time saving, reduce cost and increase productivity, communication is another benefit of using Intranet. There is a standard on the visual merchandising, for example the maximum number of products on the table is fixed, the distance between product and other product has a standard number in the collection rack. As visual merchandising is complex, sometimes visual merchandisers want to enquire some details on the latest visual merchandising, then Intranet is a platform for employee to communicate with the