1. How is strategic management illustrated by this case story? According to the case study Zara have a plan that involves an obvious and concentrated understanding of fashion‚ technology‚ and producing clothes they also can change their line according to the needs of the market as quick as possible they also practice strategic management and some of its evident starting in: 1) assigning goals Amancio Ortega’s goals was to produce (fast fashion). 2) Strategy planning Get products to the market
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Mission of Zara 1. Response very quickly to the demands of target customers‚ who were young‚ fashion-conscious city dwellers and their tastes in clothing changed rapidly and hard to predict 2. Take advantage of intelligence and trust the judgment of employees throughout the company instead of relying on a small set of decision makers SWOT Analysis SWOT analysis analyzes current situation of organization and identifies factors that may affect desired future outcomes of the organization
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LVMH 1) Strategic Position: They only have brands for the luxurious sector‚ they keep doing what they know. They do not venture out into brands that do not go under their aesthetic (They have “Star” Brands). Under the LVMH parent brand are strong brands‚ who can make their own decisions. They keep their brands separate from the LVMH. Value proposition: The drive for quality and high standard. Always up-to-date‚ expand brand online (nowness). Only group that has all luxury categories (but are cars
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This slogan highlights the urgency of the buying of goods for consumers before they lose the opportunity to purchase it. It was noted that higher profit margins resulted from shortening the lifecycle of the apparel with some retailers bypassing the markdown process
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impacted ‚ Zara has succeeded in dominating the market and will not be impacted so much by the extraordinary variety of the global economy . The main reason is that Zara is the fashion brand of Spanish ‚ which do not use monetary fluctuation as dollars and use the currency is relatively safe as Euro. Moreover‚ when recession of economic has occured‚ individual income also will be restricted‚ leading consumers will reduce amount of expenditure‚ including spending on clothes. Fortunately‚ Zara operates
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Efficiency Zara’s supply chain is efficient mainly in terms of time and inventory management as discussed below. Zara allows store managers to order twice per week. The shipments are then prepared and delivered in least possible time. The products are displayed in stores on the same day they arrive. This allows Zara to reduce the lead time whenever required. (Benjabutr‚ n.d.) Moreover‚ Zara is able to get a new product from just a sketch to a store in 4 to 6 weeks. This is considered to be unexpectedly
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PRESS DOSSIER PRESS DOSSIER The first Zara store opened in 1975 in A Coruña (northwest Spain)‚ where the Group’s business began and where it is still headquartered. Inditex Group stores are today found in all of the world’s major cities‚ always in major shopping areas. Inditex has been listed on the Spanish Stock Exchange since 23 May 2001‚ following an IPO which generated great interest among investors worldwide‚ with shares some 26 times oversubscribed. Inditex shares are also quoted
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Zara is considered as one of the greatest global fashion companies. This belongs to the Inditex as one of the greatest groups of distribution in world. Its specific model of thebusiness is consumer –based and comprises the distribution‚ manufacture and selling of the products with the help of extensive system of group owned retailers. It has been examined that designers of Zara are continuously tracking the preferences of customer and placing the orders with the external and internal suppliers. The
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UNIT 12 E-Marketing Course: International Business Studies Name company: Zara Student name: Karen Schoolyear : 2012/2013 Index Chapter 1: Introduction. Chapter 2: Background of Zara Chapter 3: Managing overload of market feedback and meeting higher customer expectations Chapter 5: Technological challenges Chapter 6: Maximum exposure to internet service providers (ISP) Chapter 7: Cultural differences Chapter 8 : Lower customer confidence Chapter 9: Other globalisation
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brands like Massimo Dutti‚ Bershka‚ Oysho‚ Pull and Bear‚ Stradivarius‚ Zara‚ Tempe and Uterqüe‚ and also a low-cost brand Lefties. The majority of its stores are corporate-owned; Franchises are only conceded in countries where corporate properties can not be foreign-owned (in some Middle Eastern countries‚ for example). The group designs and manufactures almost everything by itself‚ and new designs are dispatched twice a week to Zara stores. Most manufacturing is now in low labour cost countries‚ mainly
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