(Monga & John‚ 2010; Tom‚ Kelly & Ravi‚ 2012). Zara as one of the world’s most successful fast fashion brand (FFB) retailers has applied brand extension into its brand development. The purpose of this report is to examine the brand extensions strategy of Zara which include these areas: the marketing objectives of brand extension‚ the relationship between competitive advantage of Zara and the brand extension strategy‚ the model and concept of evaluate customers’ attitude towards FFB extensions
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deliver nutritious‚ tasty food for the communities they live in Business Contingency plan as be simply defined as identification and protection of critical business processes and resources and preparing a process to ensure to survival of the organization during a times of business disruption (Hiles‚ A.‚ 2007). In any well formulated Business contingency plan (BCP) there will be five integral parts which is layout in Business contingency plan of XYZ Bakery Supply for total facility lost due to a hurricane
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A Zara - What did we learn? The case examines Zara‚ or its parent Inditex‚ that has established a super quick response value chain system. Traditional apparel value chains take months before a fashion season begins‚ but Zara is able to observe what is hot (and what is not selling) and responds quickly on the up-to-date fashion trends. As a result of Zara’s outstanding results‚ Inditex has expanded into 40 countries by 2001. • A quick comparison (see Class PowerPoints for financial
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for broad range of customers Zara creates a “fast fashion” concept which getting designs to customers quickly. It has more style than Gap‚ faster growth than Target‚ and logistical expertise rivaling Wal-Mart. 2. Significant investments in Marketing‚ Technology Development‚ Procurement & Customer Service ZARA takes just two weeks to get a new design from drawing board to store floor. ZARA invested much in developing its technology like e-business and ERP system. Example: Use ecological fabrics
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Case discussion ZARA: FAST FAHION 1) What is Zara’s basis of competitive advantage? How does it travel globally? At the heart of Zara ’s success is a vertically integrated business model spanning design‚ just-in-time production‚ marketing and sales. The key to this model is the ability to adapt the offer to customers desires in the shortest time possible. For Zara ‚ time is the main factor to be considered‚ above and beyond production cost. The group believed that vertical integration gave
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CONTINGENCY THEORIES OF LEADERSHIP WHAT ARE CONTINGENCY THEORIES? _best way to organize a corporation _their performances depend on internal and external situation _leaders’ styles are classified base on these theories HOW MANY CONTINGENCY THEORIES DO WE HAVE? FIEDLER MODEL SITUATIONAL LEADERSHIP THEORY (SLT) PATH-GOAL THEORY <THE FIEDLER _Developed by Fred Fiedler MODEL> _Leader style makes effective group performance LEADER: _2 leader’s styles: Relationship-oriented and Taskoriented
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analysis of Zara - fast fashion Structure of paper analysis: ∙Description of Zara ∙Achievement and core competence ∙Problem analysis ∙SWOT of Zara ∙Recommendation ●Description of Zara Zara was founded in La Coruna in 1975‚ which is one of the largest international fashion brands of Inditex. At 1985‚ the Inditex became the holding company atop Zara and other retail chains. The customer is at the heart of the Zara’s business model. Zara use the
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1. Zara was developed with the initial goal to link customer demand to manufacturing‚ and link manufacturing to distribution. Goals such as short production times‚ decreased inventory risk‚ and great choice of clothes have helped formulate a unique value and shape Zara’s current business model. Zara’s business model is based on three aspects: Zara’s fundamental concept is to maintain design‚ production‚ and distribution processes that will enable Zara to respond quickly to shifts in the consumer
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Security Bureau Circular No. 3/2009 CONTINGENCY PLAN FOR NATURAL DISASTERS (INCLUDING THOSE ARISING FROM SEVERE WEATHER CONDITIONS) Emergency Support Unit Security Bureau Government Secretariat July 2009 File Ref. SEC 8/2/12 Part 30 Hong Kong Contingency Plan for Natural Disasters Contents Section Subject List of Annexes and Appendices List of Abbreviations 1 2 3 Introduction Alerting System and Co-ordination Tropical Cyclones - Warnings and Action to be Taken Rainstorm - Warnings
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Zara: Apparel Q 1. Ans: Having a very responsible supply chain Zara is enable to keep store inventory to a minimum‚ and keep a fast turnaround of new products. This encourages customers to buy the product as soon as they see it in a store because the same product might not be there the next time and Zara does not always send stores the same product twice. Q 2. Ans : Zara does manufacture some clothing in Asia‚ but not to save cost. It is to save time in supplying the Asian market and to keep its
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