Asia-Pacific Journal of Management Research and Innovation http://abr.sagepub.com/ Green Branding and Eco-innovations for Evolving a Sustainable Green Marketing Strategy A.N. Sarkar Asia-Pacific Journal of Management Research and Innovation 2012 8: 39 DOI: 10.1177/2319510X1200800106 The online version of this article can be found at: /content/8/1/39 Published by: http://www.sagepublications.com On behalf of: Asia-Pacific Institute of Management Additional services and information
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different models The Emerald Research Register for this journal is available at www.emeraldinsight.com/researchregister The current issue and full text archive of this journal is available at www.emeraldinsight.com/0960-4529.htm Customers’ expectations of service in Greek fitness centers Gender‚ age‚ type of sport center‚ and motivation differences Yanni Afthinos University of Athens‚ Athens‚ Greece Expectations of service in Greek fitness centers 245 Nicholas D. Theodorakis Aristotle
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Megan Sedlacek Marketing Unit 4 Assignment 1. As a marketing consultant for a chain of hair salons‚ you have been asked to evaluate the kids’ market as a potential segment for the chain to target. Evaluate the kids’ segment against the four criteria for successful market segmentation. * Substantiality: Is the kids’ group large enough to warrant developing and maintaining a special marketing mix? I think so. However‚ there is a challenge finding the right size or balance. If
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Assignment M.Sc. Services Marketing Spring Term 2015 Key factors that influence customers’ initial Self-Service Technology (SST) trial decision Name: Martin Bartel Submitted to: Prof. Dr. Tomas Falk Submission Date: April 25th‚ 2015 Word count: 800 Services Marketing 2 Technologies have changed the way people around the globe live‚ work and communicate. The progress‚ pace and accessibility of technological developments shaped the way companies offer their services to customers and how these
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inventory management/distribution problems‚ transportation efficiency problems and customer behavior problems. Each of these problems is addressed in more detail in the discussion section and the recommendations section at the end of the analysis. Prior to the conclusion and recommendations section‚ a list of possible strategic alternatives is provided with a brief explanation‚ and potential scenarios that might affect the firm are presented and assigned a level of likelihood. A list of references is
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the concept of Customer Service Management based on customer involvement with Hotel-81. Researches in this report include academic journal articles‚ press release‚ newspaper report and textbook references dated no later than year 2008. In order to attain value co-creation‚ examinations of Critical Incidents and Zone of Tolerance behaviour in service encounter were used to study the target audience of Hotel-81. Models such as the SERVQUAL‚ Servicescape‚ Service Blueprint and Service Encounter traits
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has been the main concern for every hotel and resort. Customers are now more valued and every effort is being made to keep them loyal to the hotel and make them permanent visitors. The hotel industry believes that higher level of customer satisfaction may result in higher levels of repurchase. Repeat purchasing is essential to a continued stream of profitability through achieving higher levels of customer satisfaction (Oliver‚ 1997). The customers’ satisfaction can be defined as “the fulfillment response”
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Silo Busting: How to Execute on the Promise of Customer Focus by Lance A. Bettencourt and Anthony W. Ulwick In 2001‚ under price pressure from the government and managed health care organizations‚ GE Medical Systems (now GE Healthcare) created a unit‚ Performance Solutions‚ to sell consulting services packaged with imaging equipment as integrated solutions. These solutions‚ priced at a premium‚ were intended to enhance productivity by‚ for instance‚ reducing patient backlogs. At the time‚ lots
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Service Marketing 10MBAMM314 Syllabus Module I Introduction to services: What are services‚ Why service marketing‚ Difference in goods and service in marketing‚ Myths about services‚ Concept of service marketing triangle‚ Service marketing mix‚ GAP models of service quality Module II Consumer behaviour in services: Search‚ Experience and Credence property‚ Customer expectation of services‚ Two levels of expectation‚ Zone of tolerance‚ Factors influencing customer expectation of services Customer
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that project the shared values of the people who work in a firm. Thus‚ the way an employer behaves his/her employees will be similar to the way the employees will behave the customers. In order to achieve this‚ there are some subtle behaviors that can send the most powerful messages to the customers. These involve the prompt initiation of the conversation‚ verbal greeting‚ getting customer committed which are all to welcome the customer as a guest. Hi is a good word with a smile on face to greet
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