Case Study Analysis: Zipcar 1 Main Players Summary Who: Zipcar What: Will the rush of media exposure prove to be too much of a hindrance and have an effect on Guari Nanda’s options for positioning Clocky prior to being manufactured and introduced to market? Where: Boston When: 2000 Main Players Robin Chase Zipcar Antje Danielson Angel Investor Members/Subscribers Ford Motor Company Volkswagen Others Glenn Urban Competitors; Swiss Mobility CarSharing‚ Drive Stadtauto
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Luis Carlos Jauregui Arrieta (May 31st‚ 2013)! How would you assess the overall validity of the Zipcar business idea? To asses the overall validity of the business idea‚ an analysis of the Zipcar case was conducted. The opportunity‚ the team involved in the venturing‚ their high potential and the resources needed to start the company and make it growth were taken into consideration. There is a big opportunity to develop the idea in the U.S. even though they had competitors and potential
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Red Bull is the world famous energy drink‚ it has dominated as the leader of energy drink. Comparing with other energy drink companies‚ Red Bull holds the largest market share. Tracking back‚ Red Bull respectively occupied 42.6%‚ 35.2% and 40% of top energy drink market share from 2006 to 2008‚ in that duration‚ the following competitor is monster which respectively held 14.4%‚ 27.3% and 23% market share. Then‚ the volume of business that Red Bull made was 2200 millions‚ 2300 millions and 2950
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units. 2. The contribution margin per chair for the Colonial model is: A) $51. B) $16. C) $35. D) $25. The answer is b. CM = P-V = $60 - $35 - $9 = $16. Page 1 3. If the sales mix and sales units are as expected‚ the break-even in sales dollars is closest to: A) $132‚000. B) $148‚500. C) $143‚000. D) $139‚764. Price: Variable Costs: Contribution Margin: Contribution Margin Ratio: The answer is c. Colonial to Early American Sales Mix: 3:1 Weighted Average Contribution Margin Ratio: .75(.2667)
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1. What is the role that the customer plays in Zipcar’s operations (list specific activities) and what mechanisms does Zipcar have in place to manage these customers’ behavior? (10 pts) Zipcar customers play a variety of roles within the company’s operations. Specifically‚ people firstly purchase the annual membership and get Zipcard once approved. Then as a Zipcar member‚ customer can make reservations for hourly/daily car rental through the company’s online reservation system‚ phone‚ or mobile
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In the Zipcar Case‚ Chase is an emerging entrepreneur‚ with hopes of starting a successful company. They come up with the idea of timesharing a car‚ which will eventually get the name of Zipcar. Chase and her friend Danielson had initially funded the startup and forgone a salary for the company. While Chase and Danielson did not have a lot of experience in the car rental business‚ other than Danielson having some car sales experience‚ they sought out a lot of advice from many resources. Chase
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ZipCar Case Write Up Diagnosis The ZipCar concept shows several favorable data points as a sustainable venture. The data (mostly positive)‚ however‚ is not the main show-stopper to date. In order to make ZipCar fundable‚ Robin Chase needs to (1) recruit a capable management team‚ (2) substantiate her role and that of her partner (give her a non-active role) (3) provide a realistic timeline to develop the IT infrastructure‚ (4) develop a roadmap to the expansion of ZipCar in Boston‚ (5) detail a
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1. How is Zipcar’s business model different from its competitors? First‚ Zipcar has a very user friendly website and app that allows customers the ability to find a car within a short distance‚ choose which model of car he wants‚ and reserve the car. When a car is rented through Zipcar‚ the insurance and gas cost are already included in the rental price. Other car rental companies have centrally located branches that may be far away from the customer and/or difficult to travel to. This is a
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Zipcar 1. What service attributes does Zipcar offer its customers? What is it asking its customers to give up? • Convenience – customers can make reservations online without having to purchase a car but rent one and pick up in a nearby area/neighborhood. Customers just needed to pay monthly fees and put in a deposit to be able to have access. • Flexibility – customers can make reservations online and for certain time frames (does not have to be for the full day). Customers can also choose the
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Response of ZIPCAR By Yongjun Zhao Submitted to Dr. Keith Harman Oklahoma Baptist University International Graduate School in partial fulfillment of the requirements for CIS_5203 Information Technology 24/03/2011 OVERVIEW This is an interesting‚ short case about how a new type of rental Car Company is able to operate in a completely new business model‚ as compared to other rental car companies‚ and embrace Web 2.0 technologies to gain further competitive advantage. The main
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