Zipcar
Luis Carlos Jauregui Arrieta (May 31st, 2013)!
How would you assess the overall validity of the Zipcar business idea?
To asses the overall validity of the business idea, an analysis of the Zipcar case was conducted. The opportunity, the team involved in the venturing, their high potential and the resources needed to start the company and make it growth were taken into consideration. There is a big opportunity to develop the idea in the U.S. even though they had competitors and potential competitors could emerge, the market is large and virtually untouched. Competitors where located in the west. The start-up idea was to develop the project in the east, Boston. Boston met all the criteria needed to develop the idea. Zipcar offered the opportunity to own a car for a really low cost, targeting people that drive less than 6,000 miles per year.
Population in Boston is dense, parking is expensive there is a big market for car sharing. The service will be convenient, easy to use, offer freedom of travel without incurring in high costs and reduce the negative environmental impact that driving incurs. They had a well structure planned with clear goals, a well developed strategy on how to achieve the goals and a great action plan on how to be developed.
The revenue stream was well executed, the company income will be driven by charging hours and daily usages of the car to the users. The biggest challenge was to implement the billing technology and retrieval of the car. They conquered this barrier by developing a software, that works with a card that recognizes the user and charges the user depending on the usage.
The team had really valuable human assets. Robin Chase excel in leadership and business skills, acquired by previous experience. Antje Danielson had experience and contacts in the car industry. Both of them where really passionate about the idea, they hired the right people to pursue the idea. Why did the founders revise their
How would you assess the overall validity of the Zipcar business idea?
To asses the overall validity of the business idea, an analysis of the Zipcar case was conducted. The opportunity, the team involved in the venturing, their high potential and the resources needed to start the company and make it growth were taken into consideration. There is a big opportunity to develop the idea in the U.S. even though they had competitors and potential competitors could emerge, the market is large and virtually untouched. Competitors where located in the west. The start-up idea was to develop the project in the east, Boston. Boston met all the criteria needed to develop the idea. Zipcar offered the opportunity to own a car for a really low cost, targeting people that drive less than 6,000 miles per year.
Population in Boston is dense, parking is expensive there is a big market for car sharing. The service will be convenient, easy to use, offer freedom of travel without incurring in high costs and reduce the negative environmental impact that driving incurs. They had a well structure planned with clear goals, a well developed strategy on how to achieve the goals and a great action plan on how to be developed.
The revenue stream was well executed, the company income will be driven by charging hours and daily usages of the car to the users. The biggest challenge was to implement the billing technology and retrieval of the car. They conquered this barrier by developing a software, that works with a card that recognizes the user and charges the user depending on the usage.
The team had really valuable human assets. Robin Chase excel in leadership and business skills, acquired by previous experience. Antje Danielson had experience and contacts in the car industry. Both of them where really passionate about the idea, they hired the right people to pursue the idea. Why did the founders revise their