EXAM II ORGANIZATIONAL BEHAVIOR—MBA Semester I‚ 2010-2011 True and False (1 point each) _____1. Every employee in the organization is individually responsible for the success of change. _____2. During a conflict‚ persons should be expected to explain their unintended remarks. _____3. Political players often rely on outside consultants to further their agenda. _____4. Visibility is an important power technique. _____5. Reducing uncertainty assists change‚ but can create greater
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Consumer behavior is the behavior that consumers display in searching for‚ purchasing‚ using‚ evaluating‚ and disposing of‚ products and services. The study of consumer behavior as a separate marketing discipline all started when marketers realized that consumers did not always react as marketing theory suggested they would. Many consumers rebel at using the identical products that everyone else used‚ instead they prefer differentiated products that they feel reflect their own special needs‚ personality
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in determining the cost of serving customers and as a basis for evaluating the profitabilty of a specific customer or group of customers. Why is this important? Most managers agree that 80% of their profits come from the top 20% of their customers and most important‚ the bottom 20% of their customers are unprofitable. For example‚ to compete with Walmart‚Best Buy works hard to attract profitable customers and equally hard to discourage the unprofitable customers which those that are price shopping
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consumer behavior as an academic discipline and the marketing concept Ans The study of consumer behavior enables marketers to understand and predict consumer behavior in the marketplace; it is concerned not only with what consumers buy but also with why‚ when‚ where‚ and how they buy it. Consumer research is the methodology used to study consumer behavior; it takes place at every phase of the consumption process: before the purchase‚ during the purchase‚ and after the purchase. Consumer behavior is interdisciplinary;
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Behavior and Communication of Starbucks Stephanie Gibson BCOM/230 February 14‚ 2011 Haven Pope Behavior and Communication of Starbucks Because I am an avid coffee drinker‚ I chose to do my behavior and communication paper on Starbucks. Starbucks’ main mission statement is “to inspire and nurture the human spirit - one person‚ one cup‚ and one neighborhood at a time. (Starbucks Corporation‚ 2010) Starbucks opened its first store in 1971 in Seattle‚ Washington’s Pike Place Market. (Starbuck
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consumer’s buying decision behavior b. Complex buying behavior c. Dissonance d. Variety 4. The buying decision process a. Introduction of buying decision process b. The buying decision process c. Evaluation of alternative d. Purchase decision e. Post purchase behavior 5. Theoretical frame work a. Consumer involvement theory 6. Consumer behavior models a. Introduction and Intergradations of three models b. Hierarchy needs of consumer behavior model c. Consumer behavior model d. Lens model 8. Nike’s
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Alduwaisi Introduction Organizational behavior has been known as the study of individuals‚ groups and organizational structure. However‚ organizational behavior is an impact that individuals‚ groups and structures have on behaviors within organizations‚ which can affect the performance of the organization. Organizational Behavior is a logical control in which a colossal number of scrutinize led that enhances its vision base. It examines human behavior in relation to assorted communal‚ political
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Chapter #1: What is Organizational Behavior? Manager: An individual who achieves goals through other people. Organization: A consciously coordinated social unit‚ composed of two or more people. That functions on a relatively continuous basis to achieve a common goal or set of goals. Q1: What is the importance of Interpersonal Skills? 1. Lower turnover of quality employees. 2. Higher quality applications for recruitment. 3. Better financial performance. Q2: What do Managers do in
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National Institute of Business Management Chennai - 20 FIRST SEMESTER EMBA / MBA Assignment: Organizational Behavior Student Name: Safeer Ahmad Enrollment No: EMBA/MAY10/6049 If you are made the campaign leader for a particular political party‚ how will you use your leadership skills to motivate your party men to ensure success of the party nominee in the elections? (Focus on the individual‚ motivate and apply leadership style). A manager supervises
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2012 What is Customer Relationship Management? “CRM is the core business strategy that integrates internal processes and functions‚ and external networks‚ to create and deliver value to targeted customers at a profit. It is grounded on high quality customer related data and enabled by information technology.” Type of CRM Strategic ! Dominant characteristic Strategic CRM is a core customer-centric business strategy that aims at winning and keeping profitable customers. Operational
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