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2004 CAPE Communication Studies

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2004 CAPE Communication Studies
Communication Studies, 2004 #1

a.) The writer’s purpose is to explain the value of taking supplements, vitamins and minerals; even with a planned, balanced nutritional diet, they enhance diet, nutrient levels and health in today’s world.

The writer’s purpose is to explain the value of taking supplements, vitamins and minerals; even with a planned, balanced nutritional diet, they enhance diet and nutrient levels in today’s world. In this extract, the writer employs a variety of organisational strategies and language techniques to effectively convey this purpose. Initially, a profusion of organisational strategies were used by the writer. One such is the provision of statistical data and facts. For example, ‘Surveys show that only nine percent of all people in industrialised countries eat five servings of fresh fruit and vegetables.’ The use of the statistical data and facts proves that the author is well educated about the topic. This appeals to the ethos of the reader. It also clearly supports the points the writer is trying to bring across to effectively help achieve the purpose. Additionally, the use of examples and illustrations was presented. There were various examples given to support the point the writer was trying to convey. For instance, ‘For example, vegetarians, who as a group and are healthier than meat eaters, still may be deficient in some nutrients.’ These examples would help to highlight to the reader the manifestation of certain issues that arise in the extract. This entices the reader to think whether we can really have a healthy diet with high nutrient levels, thus effectively allowing the writer to achieve its purpose. Furthermore, in the extract ‘Value in Vitamins, Better Health’ the strategy of comparing and contrasting was utilised. Throughout the extract, the writer compares whether it is necessary to take vitamins and supplements or not. In some of the examples the writer presents, comparing and contrasting is

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