(2012, 11). Application Case: Ya Kun Kaya Toast. StudyMode.com. Retrieved 11, 2012, from http://www.studymode.com/course-notes/Application-Case-Ya-Kun-Kaya-Toast-1258335.html
Introduction:
7-eleven has made its mark in Malaysia for over 25years which was started at 4June 1984. It is the largest 24-hour convenience store in Malaysia. 7-Eleven has achieve 1183 store of franchise all around Malaysia and it servers over half a millions of customers daily.
Each 7-Eleven stores carry over 2,000 products and do have their own proprietary brands which is Slurpee frozen beverages and Big Gulp fountain soft drink. Package food and bakery provided to provide full convenience to customers. Those foods are certified HALAL and the quality have to be undergo quality control process before serve customers.
Besides products, 7-eleven do provide service includes the sales for mobile phone reload cards, photocopy, fax, and ATM machine.
7-Eleven will always be there for you.
Vision:
To be the best retailer of convenience
Mission:
To consistency server the changing needs of the customers for the convenience
History:
7-Eleven was the first established to meet the needs of customers all the time. From producing and selling ice block back in 1927, 7-Eleven gradually developed a new business idea gaining popularity to become one of the stop center providing convenience to customers. The store originated from Dallas, Texas expanded the product list thereon, and 7-Eleven was born.
The name 7-Eleven was adopted to reflect the store’s business hours i.e. 7am to 11pm. Although 7-Eleven now operates 24 hours a day, the name is still in use as it has become synonymous with convenience.
7-Eleven in Malaysia was incorporated on June 4, 1984 by the Berjaya Group Berhad. The first 7-Eleven store in Malaysia was opened in October 1984, in Jalan Bukit Bintang, Kuala Lumpur. In October 2008, 7-Eleven achieved a milestone opening of its 1,000th store in Bandar Sunway, Selangor. It is today the undisputed market leader in convenience store chain landscape in Malaysia.
Current Situation:
7-eleven Malaysia currently operates 1183 stores all
7-eleven has made its mark in Malaysia for over 25years which was started at 4June 1984. It is the largest 24-hour convenience store in Malaysia. 7-Eleven has achieve 1183 store of franchise all around Malaysia and it servers over half a millions of customers daily.
Each 7-Eleven stores carry over 2,000 products and do have their own proprietary brands which is Slurpee frozen beverages and Big Gulp fountain soft drink. Package food and bakery provided to provide full convenience to customers. Those foods are certified HALAL and the quality have to be undergo quality control process before serve customers.
Besides products, 7-eleven do provide service includes the sales for mobile phone reload cards, photocopy, fax, and ATM machine.
7-Eleven will always be there for you.
Vision:
To be the best retailer of convenience
Mission:
To consistency server the changing needs of the customers for the convenience
History:
7-Eleven was the first established to meet the needs of customers all the time. From producing and selling ice block back in 1927, 7-Eleven gradually developed a new business idea gaining popularity to become one of the stop center providing convenience to customers. The store originated from Dallas, Texas expanded the product list thereon, and 7-Eleven was born.
The name 7-Eleven was adopted to reflect the store’s business hours i.e. 7am to 11pm. Although 7-Eleven now operates 24 hours a day, the name is still in use as it has become synonymous with convenience.
7-Eleven in Malaysia was incorporated on June 4, 1984 by the Berjaya Group Berhad. The first 7-Eleven store in Malaysia was opened in October 1984, in Jalan Bukit Bintang, Kuala Lumpur. In October 2008, 7-Eleven achieved a milestone opening of its 1,000th store in Bandar Sunway, Selangor. It is today the undisputed market leader in convenience store chain landscape in Malaysia.
Current Situation:
7-eleven Malaysia currently operates 1183 stores all