4 Strategy And Action Plan
4 Strategy and action plan
4.1 Target audience
Explanation:
Choose some of the customers you identified in 1.1, probably the potential customers although it may be existing customers you want to reconnect with depending upon your objectives. Describe these groups of people in even more detail than before. This will help you decide upon ways to connect with them.
Hemos identificado que el Mercado meta de los vasos promocionales de cinepolis lo constiltuyen hombres y mujeres de todas las edades. Los vasos promocionales resultan atractivos para personas de todas las edades, ya que muchas personas los coleccionan y a las personas de menor edad les resulta llamativos
4.2 What products/services can we offer them?
Explanation:
Think about what product/services you might be able to offer your target audience to help you achieve your objectives.
Los otros productos que se podrían ofrecer para alcanzar la meta serian descuentos en entradas asi como palomitas gratis o en algún otro producto que la dulcería tenga disponible.
4.3 How can we entice these people to take up the offer?
Explanation:
Will you need to offer an incentive to people who take up your offer or will just telling people about it be enough?
Convencer a los clientes que es un producto único que encontrara en el Mercado.
4.4 How do we communicate this offer?
Explanation:
In this section think about your budget and through which channels you need to advertise to reach your target audience, maybe its in the local paper or local radio etc.
Mediante promocionales en las peliculas, asi como dentro de las instalaciones de cinepolis.
4.5 Action Plan
Explanation:
Use the table below to summarise your strategy.
When
What
Target Group(s)
Objective(s)
Cost (if any)
4.1 Target audience
Explanation:
Choose some of the customers you identified in 1.1, probably the potential customers although it may be existing customers you want to reconnect with depending upon your objectives. Describe these groups of people in even more detail than before. This will help you decide upon ways to connect with them.
Hemos identificado que el Mercado meta de los vasos promocionales de cinepolis lo constiltuyen hombres y mujeres de todas las edades. Los vasos promocionales resultan atractivos para personas de todas las edades, ya que muchas personas los coleccionan y a las personas de menor edad les resulta llamativos
4.2 What products/services can we offer them?
Explanation:
Think about what product/services you might be able to offer your target audience to help you achieve your objectives.
Los otros productos que se podrían ofrecer para alcanzar la meta serian descuentos en entradas asi como palomitas gratis o en algún otro producto que la dulcería tenga disponible.
4.3 How can we entice these people to take up the offer?
Explanation:
Will you need to offer an incentive to people who take up your offer or will just telling people about it be enough?
Convencer a los clientes que es un producto único que encontrara en el Mercado.
4.4 How do we communicate this offer?
Explanation:
In this section think about your budget and through which channels you need to advertise to reach your target audience, maybe its in the local paper or local radio etc.
Mediante promocionales en las peliculas, asi como dentro de las instalaciones de cinepolis.
4.5 Action Plan
Explanation:
Use the table below to summarise your strategy.
When
What
Target Group(s)
Objective(s)
Cost (if any)