Spring 2013
Sample Exam 1
Name: ___________________ ID: _____________________
Be neat.
If I can’t read or understand your answer, I can’t give you credit
Cheating will not be tolerated
Be neat.
If I can’t read or understand your answer, I can’t give you credit
Cheating will not be tolerated
Questions are based on the “RocketTheme: Thriving on the Web” case. A summary is given below.
RocketTheme sells digital products in the forms of templates and extensions that are used with the open source content management system (CMS) Joomla. The Joomla CMS allows anyone with at least a limited knowledge of web site construction or Internet technologies to start a web site. RocketTheme presently has a user base of over 40,000 registered members. It stands out because of its international orientation and collaboration.
Answer all questions in this section:
1. Why systems for collaboration are so important for RocketTheme? Give two different examples. (4 points)
2. What kinds of business information systems (TPS/MIS/DSS/ESS) are described in this case? A) Identify and describe the business processes each supports. B) Describe the inputs, processes, and outputs of these systems. (6 points)
3. Explain how enterprise applications improve RocketThemes’ organizational performance? (Pick the two enterprise applications that are the most relevant to them) (4 points)
4. List and describe 3 characteristics that make RocketTheme a truly digital firm (3 points)
5. What management, organization, and technology factors contributed to the success of RocketTheme? Give two examples for each dimension. (6 points)
6. Why are information systems so essential for running and managing a business for RocketTheme? Answer in terms of six strategic business objectives - pick the best two. (4 points)
7. Which Internet business model is the most relevant for RocketTheme. Why? Give one