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Kudler Fine Foods Internet Website

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Kudler Fine Foods Internet Website
Analysis and Proposed Changes for Kudler Fine Foods Internet Website
University of Phoenix
WEB-410
William Duliere

Learning Team C

Executive Summary:
Kudler Fine Foods is a growing company striving to provide its customers with the finest foods and ingredients possible. To serve their customers even better, Kudler has implemented an Internet website to expand their business. Although this is an excellent idea, their current website is lacking in several areas. Our team of computer software specialists will examine Kudler's webpage and examine all of the benefits and some of the drawbacks that it currently offers. We will then submit our proposal of a new website with an intriguing new look to attract new potential customers and encourage existing customers to venture into cyberspace. There is a world of opportunity awaiting Kudler Fine Foods on the internet, and our team will provide an in-depth proposal on how a new website, if marketed correctly, can boost revenues and make Kudler Fine Foods known around the globe.

Analysis of the Kudler Fine Foods Website

Although Kudler Fine Foods has somewhat of a special niche in food market, as it is not your typical chain "grocery store", it shouldn't stop them from investing a little time and effort into the marketing of their products and services, particularly with their comapany's website. The members of Team C have put together an analysis of the Kudler Fine Foods website that includes perspectives of three different aspects of the site. The first aspect will be the site's effectiveness, or lack thereof, from a potential customer's perspective. The second area we'll examine is the ease of site management and updating, and how that affects Kudler. Finally, we'll discuss effective design elements and why they are effective. Based on this analysis, we will subsequently provide some proposals for potential changes to the site. Looking at the Kudler website from a customer's perspective, the most

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