Adam Goldenberg Case
There are some in today's economic circles who state that if the United States is to survive and prosper today's volatile economic climate, it's only going to be because of independent entrepreneurs. If this is the case, then it's because men like Adam Goldenberg and Don Ressler, and their combined visionary business savvy, have responded to help steer entrepreneur ventures to the max.
Adam Goldenberg's Youthful Enthusiasm
Having begun his trajectory of business successes at the ripe old age of 13 using his Bar Mitzvah money as funding, in 1994 Goldenberg took the plunge and created an online bulletin board service. Within two short years, he morphed the business into a gaming website named Gamer's Alliance. Its success was so remarkable …show more content…
that it was acquired in 1997 by the new owners without knowing that it had been created by a 17 year old entrepreneur.
A Dynamic Partnership Forms
Having met the founder of a new start-up by the name of Don Ressler, both men paired up to build a new e-commerce ad company by the name of Alena Media. Generating hundreds of millions in revenues, Goldenberg and Ressler decided to go it alone after their efforts went unrecognized by another company that bought Alena Media.
Strings Of Successful Ventures And JustFab
A new company was birthed in less than two weeks when Goldenberg and Ressler gathered together several previous Alena team members to create Intelligent Beauty.
DERMSTORE, an online skin care and cosmetics firm was birthed next. Afterwards, a weight-loss system by the name of SENSA was launched.
By 2010, a third company was started by Intelligent Beauty. This time, it was a subscription e-commerce fashion retailer by the name of JustFab.
Enter "The Unicorn"
After an incredible string of unmitigated successes, JustFab began its expansion plans to go into new markets--one of which was children's fashions. Naming this new outreach as FabKids, next came FabShoes which brought with it more than 500,000 members from western European. Fabletics, an athletic wear site, was the next enterprise created.
The millions just keep in to the point that funding for JustFab today amounts to $300 million which qualifies it as a "unicorn" with a valuation of over $1 billion. That said, after opening its first test retail store in 2013, JustFab has planned massive retail store expansions for the future.
Goldenberg's strategy is simple: "We think we have a great brand, and we want to focus on retail." In 20 years, half of all sales will be done online. That leaves about $170 billion focused on retail sales
alone.
Adam Goldenberg's Youthful Enthusiasm
Having begun his trajectory of business successes at the ripe old age of 13 using his Bar Mitzvah money as funding, in 1994 Goldenberg took the plunge and created an online bulletin board service. Within two short years, he morphed the business into a gaming website named Gamer's Alliance. Its success was so remarkable …show more content…
that it was acquired in 1997 by the new owners without knowing that it had been created by a 17 year old entrepreneur.
A Dynamic Partnership Forms
Having met the founder of a new start-up by the name of Don Ressler, both men paired up to build a new e-commerce ad company by the name of Alena Media. Generating hundreds of millions in revenues, Goldenberg and Ressler decided to go it alone after their efforts went unrecognized by another company that bought Alena Media.
Strings Of Successful Ventures And JustFab
A new company was birthed in less than two weeks when Goldenberg and Ressler gathered together several previous Alena team members to create Intelligent Beauty.
DERMSTORE, an online skin care and cosmetics firm was birthed next. Afterwards, a weight-loss system by the name of SENSA was launched.
By 2010, a third company was started by Intelligent Beauty. This time, it was a subscription e-commerce fashion retailer by the name of JustFab.
Enter "The Unicorn"
After an incredible string of unmitigated successes, JustFab began its expansion plans to go into new markets--one of which was children's fashions. Naming this new outreach as FabKids, next came FabShoes which brought with it more than 500,000 members from western European. Fabletics, an athletic wear site, was the next enterprise created.
The millions just keep in to the point that funding for JustFab today amounts to $300 million which qualifies it as a "unicorn" with a valuation of over $1 billion. That said, after opening its first test retail store in 2013, JustFab has planned massive retail store expansions for the future.
Goldenberg's strategy is simple: "We think we have a great brand, and we want to focus on retail." In 20 years, half of all sales will be done online. That leaves about $170 billion focused on retail sales
alone.