Preview

Adidas

Good Essays
Open Document
Open Document
946 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Adidas
adidas AG (German pronunciation: [ˈadiˌdas]) is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany. Frequently mispronounced as (German pronunciation: [ ˈadIˌdɐ̯s]). It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), Rockport, and 9.1% of FC Bayern Munich. Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world.[3]

Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany. Puma is also based in Herzogenaurach.

The company 's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas 's current official logo.The company revenue for 2012 was listed at €14.48 billion.

History
Gebrüder Dassler Schuhfabrik

Christoph Von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Bavarian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg. After leaving school, their son, Rudolf "Rudi" Dassler, joined his father at the shoe factory. When he returned from fighting in World War I, Rudolf received a management position at a porcelain factory, and later in a leather wholesale business in Nuremberg.

Adolf "Adi" Dassler started to produce his own sports shoes in his mother 's wash kitchen in Herzogenaurach, Bavaria after his return from World War I. In July 1924, his brother Rudolf returned to Herzogenaurach to join his younger brother 's

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Adidas AG is a German sports clothing manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), and Rockport.…

    • 882 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    For Adidas, the beginning was with shoes. “Shoes to play in, shoes to play better in, shoes to win in.” Shoes that, one day would go on to be worn by champions that would win trophies and medals, shoes that would break impossible records. Athletes of all kinds would wear them and create magic wearing them. Today, Adidas is one of the world’s leading brands, recognized and respected. In 1925, in a small German village, the world got its first taste of Adidas. It was there, in a village by the name of Herzogenaurach, located 12 miles to the north and the west of Nuremberg that those three stripes were brought to life by Adidas ' founder, Adolf "Adi" Dassler. Dassler created Adidas after setting a goal that he will create the best performance athletic shoes. Which ironically enough are still the main products that Adidas is known for. Adidas has continued to gain recognition throughout the years. Many credit this to Adidas ' quality, styling and reputation. Adidas is currently the largest supplier of athletic shoes in Europe. Adidas ranks second worldwide, with their products selling in almost 200 countries. In 1994 alone, Adidas sales totaled 3 billion dollars. In late 1995, Adidas went public with its stock. It was a huge success and continues to trade worldwide.…

    • 959 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Adidas Mission Statement

    • 1495 Words
    • 6 Pages

    Adidas Adidas is a name that stands for competence in all sectors of sport around the globe. The vision of company founder Adolf (“Adi”) Dassler has long become reality and his corporate philosophy the guiding principle for successor generations. The idea was as simple as it was brilliant. Adi Dasslerʼs aim was to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War. Today, the Adidas product range extends from footwear and apparel to accessories for all kinds of different sports. The key priorities are: running, football, basketball and training.2 As the #2 maker of sporting goods worldwide behind NIKE, Adidas has inked deals with football and basketball athletes, as well as the New York Yankees, and it serves golfers through its TaylorMade-adidas Golf. The company operates some 2,200 retail locations under the Adidas and Reebok banners. Adidas expanded its business and breadth when it bought Reebok for some $3.8 billion. According to Yahoo Adidas is categorized in the Consumer Goods, Textile - Apparel Footwear & Accessories industry.3 Mission Statement Adidas strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle. We are dedicated
 to consistently delivering outstanding financial results. We are innovation and design leaders
 who seek to help athletes of all skill levels achieve peak performance with every product we bring to market. We are consumer focused
 and therefore we…

    • 1495 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Adidas History 1

    • 1845 Words
    • 7 Pages

    Adidas was founded in 1924 in Germany by two bothers Adi and Rudolf Dassler. The company was first named Dassler shoes and later became Adidas. By the Dassler shoes being seen in the Olympics this really helped the company get its name known. However, in 1948 Rudolf Dassler leaves to start his own company which is now known as Puma. Once Rudolf left his brother came up with the famous three stripes logo and changed the name to Adidas. The 3 stripes were created to keep the foot stable, but ended up being the logo. Throughout the years Adidas was seen in the Olympics, and it was the leading brand making their shoes highly sought after by Olympic athletes. In 1978, Adi Dassler passed at age 78 and his wife Kathe ran the company. Six years later Kathe passed and the company was left for their son Horst Dassler to run, and three years later Horst passed at age 51. After Horst’s death Adidas ran into some major financial problems, and later Bernard Tapie comes to make an attempt to save the company.…

    • 1845 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Executive Summary

    • 3025 Words
    • 13 Pages

    Adidas AG sells sports shoes, apparel, and equipment in 170 different countries. There focus lies in football, soccer, basketball, running, training gear, golf, and apparel. This is a two billion dollar industry and with Adidas being a main cog. They also specialize in lifestyle goods including SLVR and Y-3 fashion brands. They have trademarked their three-striped logo that has become a global symbol of sporting excellence. They are the #2 sporting goods manufacturer behind only NIKE. Adidas’ main market is the footwear manufacturing industry. Research and development is what gives Adidas a competitive advantage. They focus many resources on being innovative and developing new products. An analysis of the internal and external environments indicates the firm has strengths in new product development, a global footprint, and a strong brand portfolio. The main weakness of the company is their dependency on a third party manufacturer. They have many strategies planned out to reach marketing objectives. They have a number of actions they plan on using to innovate and expand their company.…

    • 3025 Words
    • 13 Pages
    Best Essays
  • Powerful Essays

    Corporate Strategy of Adidas

    • 8197 Words
    • 33 Pages

    Even though Adidas has outsourced its production and manufacturing but the design and development process of all the products is still based in Germany.…

    • 8197 Words
    • 33 Pages
    Powerful Essays
  • Satisfactory Essays

    5 Page Essay

    • 565 Words
    • 3 Pages

    * Adidas is a German corporation that designs and manufactures clothing and sporting apparel. For example Adidas produces all of the N.B.A. attire.…

    • 565 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Adidas Report

    • 1402 Words
    • 4 Pages

    Adidas, a Company which targets the sport market and customers of the Urban upper-middle and upper class who have young men ,women and children who have passion for fitness and sports. Adidas is worth over 8.3 Billion dollars. Herbert Hainer, the CEO of Adidas makes a large chunk of that money, along with the many endorsement deals with famous celebrities. Many other people that profit from Adidas are the stockholders and the owners of the Adidas stores.…

    • 1402 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    markting

    • 434 Words
    • 2 Pages

    ADIDAS:- Adidas is a sports apparel manufacturer company that manucfature sports equipment mostly based in the German.…

    • 434 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Business Proposal

    • 1218 Words
    • 6 Pages

    The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo.[5][6] The company revenue for 2010 was listed at€11.99 billion.[3]…

    • 1218 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    adidas Group (adidas) is one of the leading companies in global sporting goods industry with brands built on a passion for sports and a sporting lifestyle now. The company along with its subsidiaries involves in designing, developing, marketing and retailing of sports footwear, apparel and accessories. It also involves in manufacturing and retailing of various sporting gears, accessories, golf balls, and iron rods. The company offers products through adidas, Reebok, and About TaylorMade-adidas Golf brands. Adidas brand through adidas Sport Performance offers products in five categories namely, football, basketball, running, training and outdoor. adidas continuously improved the quality, look, feel and image of our products and our organisational structures to match and exceed consumer expectations. adidas brand through adidas Sport Style offers authentic sportswear to the full spectrum of lifestyle consumers.…

    • 2230 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Adidas supply notes

    • 293 Words
    • 2 Pages

    Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany. Puma is also based in Herzogenaurach.…

    • 293 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Adidas was founded in 1949. It is a company which designs and manufactures sports shoes, clothing and accessories. Besides these the company also manufactures bags, shirts, watches, eyewear and other clothing goods.…

    • 794 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    Adidas Business

    • 343 Words
    • 2 Pages

    * Adidas is a German sports clothing manufacturer which mainly sells footwear as well as bags, shirts, watches, eyewear goods. It was founded in 1948 by Adolf Dassler in Herzogenaurach, Germany and it is the second biggest manufacturer in the world. Its logo has three stripes with the word Adidas underneath. The company decided to hire UPS Supply Chain Solutions to increase its sales.…

    • 343 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Strategic Management

    • 1978 Words
    • 8 Pages

    Adidas AG has been in the market for more than 60 years and is still renowned as one of the world’s biggest sports clothing and accessories provider. It’s a company that is known to provide high quality products and makes sure that their customers are comfortable with what they wear. And now, Adidas AG has been very popular that everyone in the world knows the three stripes company.…

    • 1978 Words
    • 8 Pages
    Powerful Essays