Advantages And Disadvantages Of Nairaland
Nairaland is arguably the biggest African forum and one of the largest online forums in the world, with over 3.2 million topics posted till date, and a preferable platform for about 1.7 million users. It sit atop most African online businesses, this includes Linda Ikeja’s blog, the self-acclaimed Africa’s richest blogger.
However, Nairaland has failed to leverage on its young and enthusiastic diverse community to chart a new course for the seemingly young Nigeria’s developing tech-industry. Ranked 1,000 most visited websites in the world and 8th in Nigeria, Seun Osewa, the Ceo and found of Nairaland has not just relegated Nairaland to an ordinary sole proprietor business, but also failed to capitalize on its voluminous data base that dated …show more content…
to the urgency of the matter, therefore, creating an enabling platform for socio-consciousness and community police across the Nigerian Federation. While, also serving as a meeting point for like-minded people.
But overtime, Nairaland has been miss-represented or presented as an ordinary forum that can’t create real job, even by its founder. This misconception has limited his vision for Africa’s largest social news aggregation and discussion website.
According to a Seun Osewa comment, after Mark Zuckerberg commends Jobberman Founders “The Jobberman founders deserve to be commended by Zuckerberg because they created a real business employing lots and lots of people and they have an inspiring story that is quite similar to Zuckerberg’s story. I am just a lone geek who runs a web forum. There’s no comparison.”
The quote above gives an insight into his understanding of ‘Nairaland’ as a business. For instance, Reddit is to the U.S, what Nairaland is to Nigeria, but while Reddit has been able to leverage its diverse audience for growth and currently valued at $500 million, with possibility of going public in 2017. Nairaland is still struggling with the right revenue model and was forced to drop its ads rates by about 40 percent within two …show more content…
This forward thinking has translated into multiple businesses and job creation. While, Nairaland has broader data base built around eyewitness reporting, social networking with a series of wedding testimonies and enthusiastic users, but yet to capitalize on it, Linda Ikeji launched a similar product three weeks ago and already has 150,000 users, almost 10 percent of Nairaland current users. In fact, she was approached by some investors willing and ready to invest as much as $2 million (₦940,000,000) in Linda Ikeji Social this week, a start-up of three weeks. Pushing the limit!
Pushing the limit
Throughout the year, Nairaland has remained the same without a single change or new product. While tech companies are constantly launching new products to retain old users and attract new ones, Nairaland continued to service the same old users with multiple accounts. The truth is Nairaland needs more than Seun Osewa at this stage to maximize its potential, especially in terms of innovation and creativity. It is just a lot for one person.
Brand
However, Nairaland has failed to leverage on its young and enthusiastic diverse community to chart a new course for the seemingly young Nigeria’s developing tech-industry. Ranked 1,000 most visited websites in the world and 8th in Nigeria, Seun Osewa, the Ceo and found of Nairaland has not just relegated Nairaland to an ordinary sole proprietor business, but also failed to capitalize on its voluminous data base that dated …show more content…
to the urgency of the matter, therefore, creating an enabling platform for socio-consciousness and community police across the Nigerian Federation. While, also serving as a meeting point for like-minded people.
But overtime, Nairaland has been miss-represented or presented as an ordinary forum that can’t create real job, even by its founder. This misconception has limited his vision for Africa’s largest social news aggregation and discussion website.
According to a Seun Osewa comment, after Mark Zuckerberg commends Jobberman Founders “The Jobberman founders deserve to be commended by Zuckerberg because they created a real business employing lots and lots of people and they have an inspiring story that is quite similar to Zuckerberg’s story. I am just a lone geek who runs a web forum. There’s no comparison.”
The quote above gives an insight into his understanding of ‘Nairaland’ as a business. For instance, Reddit is to the U.S, what Nairaland is to Nigeria, but while Reddit has been able to leverage its diverse audience for growth and currently valued at $500 million, with possibility of going public in 2017. Nairaland is still struggling with the right revenue model and was forced to drop its ads rates by about 40 percent within two …show more content…
This forward thinking has translated into multiple businesses and job creation. While, Nairaland has broader data base built around eyewitness reporting, social networking with a series of wedding testimonies and enthusiastic users, but yet to capitalize on it, Linda Ikeji launched a similar product three weeks ago and already has 150,000 users, almost 10 percent of Nairaland current users. In fact, she was approached by some investors willing and ready to invest as much as $2 million (₦940,000,000) in Linda Ikeji Social this week, a start-up of three weeks. Pushing the limit!
Pushing the limit
Throughout the year, Nairaland has remained the same without a single change or new product. While tech companies are constantly launching new products to retain old users and attract new ones, Nairaland continued to service the same old users with multiple accounts. The truth is Nairaland needs more than Seun Osewa at this stage to maximize its potential, especially in terms of innovation and creativity. It is just a lot for one person.
Brand