People are constantly surrounded by the media. People see ads in newspapers, magazines, on television, billboards, at bus stops, the sides of vehicles; it is almost impossible not to notice some form of advertisement. The media uses advertisements to introduce a new product or a way of life. It tries to manipulate the viewers through their product to either get them to buy it or use it. Other forms of advertisements are designed to raise awareness or apprising the population of new improvements or developments in the industrial economy. It is important for the viewers, as the consumers, to understand the deeper meanings that are being depicted in the more implicit advertisements. The advertisement, Aids Makes Us …show more content…
It does not matter how strong an individual is, contract aids and his or her fate is sealed. By appealing to strength and power the aids awareness ad uses Wonder Woman, an iconic figure, to get the message out that the AIDS virus kills.
The advertisement depicts Wonder Woman lying in a hospital bed looking severely ill. She has on her red, white, blue, and gold costume instead of a normal patient hospital gown. She is still wearing her famous tiara and magic bracelets, golden bands with a single red star in the center. Her golden lasso of truth is lying on the table beside the bed to her right along with a metal pan and two bottles, one glass the other plastic. A white sheet covers her lower body up to her hips, but the viewer can still see some of the white stars on the blue bottoms of her costume. She has an intravenous drip hooked up to her left arm pumping fluids into her rundown body. Her eyes are dark and cheeks sunken in; her once golden skin tone now resembles that of a corpse, and her bones are prominent on her malnourished body. A bruise in the inside of her elbow on the right arm implies that the spot was recently punctured by a needle, whether it is that of an IV or from a previous injection of a form of drugs. This may possibly