The study is undertaken to study retailers behavior towards Aircel in selected region. The data is collected directly by visiting outlets through structured interview scheduled. The statistical tools used to analyze the data are: Co-relation analysis, Simple Linear Regression and Multiple Linear Regression. The software used to analyze the data is Windostat version 8.6, developed by Indostat services, is an advanced level statistical software for research and experimental data analysis. The study is carried mainly in the areas like Lokthkunta, Lalbazar, Kharkhana, Old Alwal, Suraram, Medchal, Miyapur, Balanagar, Bollaram, Yapral, Anandbagh, Malkajgiri, ECIL areas in Hyderabad city.
1. INTRODUCTION
Telecommunication was one of the world powerful tool of development. It is one of the key changer for continuous growth and in areas of reducing poverty, employment development, gender equity, balanced regional development and special protection for vulnerable sections of the society. Indian telecommunication sector has undergone as a growth engine for the Indian economy in the last decade with the country experiencing huge growth in wireless sector. The penetration of internet and broadband has also improved.
Telecom sector is broadly divided into:
1. Fixed line telephony.
2. Mobile telephony. a. Global System for Mobile Communications (GSM) and b. Code Division Multiple Access (CDMA). The GSM sector is dominated by Airtel, Vodafone, while the CDMA sector is dominated by Reliance and Tata Indicom.
3. Internet. The Indian telecom sector was operated by Government of India before 1984. Department of Telecommunications was established in 1985 as a separate department to regulate telecom industry. For providing value added services other than fixed telephony, telecom sector allowed private firms to enter in 1991. The value added services include electronic mail, voice mail, audio and video text