Aldi, The Famous Discount Retailer

Table Content

1. Introduction 1
2. ???? 1
2.1 ???? 1
2.2 ???? 1
2.3 ????? 2
2.4 ????? 2
3. ????? 3
4. ????? 5
5. ????? 6
6. Conclusion 7
7. ????? 7
Reference 9
Appendix 10

1. Introduction
Aldi, the famous discount retailer has gone a long and successful way over the years. The company remember the time when the market was welcomed for newcomers but also times when the market was under pressure. Nowadays the market is not pressured but different, digitalized, abstract. Eventually the time for new restructuring even shifting from physical into virtual is not that far away. (Mandour, 2007; Fullerton & Lovins, 2013)
This report has the primary reason to theorize what could be the possible issues if Aldi decides to evolve into online retailer. The examples in the real life are
Another important insight from the same study is that this growth in online sales is supported by the click/reserve and collect online sales approach. 25% of the online sales are executed under the condition that after click pay and reserve the consumer pops up physically at the convenient store to collect the merchandise. (CapGemini, 2014)
However implementing online software and delivery information system has its drawbacks. Consumers report diverse problems that Aldi might face inevitably. Among them are:
Delivering to the door but the consumer is not at home. This would cost Aldi subsequent delivery costs and wasting time.
What would happen when perishable goods are taken to the missing consumer several times or in the case of “convenience shop” the customer does not turn up to collect the merchandise? This would lead to spoiled goods but also not satisfied