Amazon.com is a publicly traded worldwide online retail company founded by Jeff Bezos on July 5, 1995 in Seattle, Washington. The company originally began as an online bookstore as Bezos felt there was a high demand for literature, and books had a low price point and a huge selection of titles available in print. Technological innovation drives the growth of Amazon.com to offer customers more types of products, more conveniently and at lower prices. Since 1995, Amazon has significantly expanded its product selection, international retail websites, and worldwide network of fulfillment and customer service centers. Today, Amazon retail websites offer everything from toys and video games to MP3 downloads and collectible items (amazon.com, 2014). Amazons business model is fairly simple; to sell various products and goods online at an affordable cost to consumers. Amazon has managed to not only achieve this business model but they have also managed to consistently expand and become the largest online retailer to date. To keep up with global demand, Amazon had to expand its products and services offered while continuing to forecast consumer’s needs. “In 2000, Amazon.com began to offer its best-of-breed e-commerce platform to other retailers and to individual sellers. Today, hundreds of thousands of world-class retail brands and individual sellers increase their sales and reach new customers by leveraging the power of the Amazon.com e-commerce platform. Partners work with Amazon Services to power their e-commerce offerings from end-to-end, including technology services, merchandising, customer service, and order fulfillment. Other branded merchants leverage Amazon.com as an incremental sales channel for their new merchandise. Over 2 million third-party sellers participate in Amazon where they offer new, used, and…
Amazon.com is an organization that offers a broad range of services to consumers and is considered an online leader of pure-plays - pure online merchants. Amazon.com was founded in July of 1995 with a mission to fully utilize the Internet to make book buying fast, easy, and all in all, a very enjoyable experience. They currently have 29 million customers in 160 different countries, making Amazon.com one of the leading online merchants. It is rated third in business-to-consumer online revenue as of June 20, 2000. Amazon.com represents the ideal e-Commerce company. It was one of the first to demonstrate the potential for "virtual" upstarts and turned the market on end - even leading the "bricks and mortar" companies.…
Amazon as a business have done many things to get their business to where they are now, from this they have achieved a lot success. If there had been any internet…
Amazon.com.com, Inc. is the world’s largest retailer (Barney, 2011) conducting online business with its headquarters in Washington, USA. Amazon.com.com started its operations as an online bookstore in 1995 by Mr. Jeff Bezos (Gary, 2005). Later on the business was expanded by selling Digital Videos, Compact Disks, Media Player 3, computer software, games for kids and youth, house hold electronic devices, furniture and fixture, food related items and other marketable mix.…
Amazon.com is an American e-commerce company based in Seattle, Washington. Founded in 1994 by Jeff Bezos. Launched in 1995, Amazon.com began as an online bookstore before diversifying its product lines by adding VHS, DVD, music CDs, MP3s, computer software, video games, electronics, apparel, furniture, food, toys, and more. Amazon has since established separate websites in Canada, the United Kingdom, Germany, Austria, France, China, and Japan. Since starting out in his garage in Bellevue, Washington, Jeff Bezos has gone on to form one of the greatest ecommerce sites the internet has ever seen. (Gleick, 2014)…
Amazon.com is a Fortune 500 e-commerce company based in Seattle, WA. Amazon was one of the first big companies to sell goods over the Internet. The company was founded by Jeff Bezos in 1994, and launched in 1995. They started out as an online bookstore and then quickly diversified by adding other items, such as VHS tapes and DVDs, music CDs, software, video games, electronics, MP3s, clothing, furniture, toys and even food items.”…
Amazon is an online based selling business. Amazon.com sells thousands of items ranging from clothing, beauty products, books, electronic, plus so much more (“Essortment”, 2011). Amazon was founded by Jeff Bezos in 1994, focusing on the selling of books (“Essortment”, 2011). Following the creation of Amazon investors took interest, putting money into website design and expanding the range of items sold (“Essortment”, 2011). The decision to sell a variety of items brought success but in 2001 revenue had dropped and employees were being laid off (“Essortment”, 2011). Bezos, the original founder, came up with the idea of recruiting companies to sell their products through the Amazon website, this move generated the needed sales to get Amazon back on its feet and generate profits for all companies involved (“Essortment”, 2011).…
Amazon was founded in 1994 by Jeff Bezos, who is still the head of the company at the time. Based in Seattle, Amazon started out as an online bookseller and went on to become the world 's largest non-travel e-commerce business. Once the website was established as a bookseller, it was a logical step into the sale of other entertainment products, such as music and films, and also into the hardware used to deliver home entertainment.…
The company was founded in 1994 by Jeffery P. Bezos. In the early years of Amazon they were mostly known for selling books. The idea behind it was that traditional brick-and-mortar stores could not hold more than a few hundred thousand books, whereas Amazon being an online store could hold an infinite amount of books (“History of amazon.com,”). Since its early days of being an online book store Amazon as grown to become a fortune 500 company with a global reach. Amazon operates in over 10 countries worldwide with over 88,000 employees (“Inside amazon,”). Amazon is one of the most visited sites in the world, with over 500,000,000 monthly visitors, and over 100 million active members (“Top 15 most popular websites”, 2014).…
Business description: Amazon is an American e-commerce company. Company is the largest online retailer in the United States. Initially, it started as an online bookstore but later diversified into all kind of online services and later expanded into making its own products like tablets, kindle etc. Even, famous movie rating site IMDB is the further extension of their portfolio. In India, it launched jungle.com as a shopping comparison website before entering as Amazon.in in 2013.…
Many companies such as Dinty Moore have attempted to market and advertise using in-house personnel. Using in-house associates to market a product can be successful if they are familiar with the product and the customer base. Often time, companies select to stay in-house due to budget restraints. Budget, skill set and product knowledge are a few contributing factors used in determining if it is feasible to use in-house associates or hire an external agency. If the campaign is a” make it” or” break it” campaign for the company, it may be necessary to hire a reputable marketing company to spearhead the project. Otherwise the risk of failure is too high and costly to keep in-house.…
Amazon operates using a web-based platform to sell books. The web-based model targets a global market, has reduced overhead costs and a shorter operating cycle as compared to brick and mortar businesses such as Barnes & Noble and Borders. Amazon’s online model has a superior inventory management system, low occupancy cost and high sales per employee. Amazon can reach large, global groups of consumers with minimal cost, which make the business model very scalable .…
Even though Amazons revenues are increasing it is not very profitable in current phase. The main reason being heavy spending on innovation and investment. Amazon spends heavily to create the most advanced warehouses, the smoothest customer-service channels, and other features that help it grab an ever-larger share of the market.…
However, by 2001 amazon was at the brink of bankruptcy. The company grew exponentially and went from selling books and music’s to software’s, house supplies, toys, and electronics. It was responsible for distribution, warehouse inventory, and order fulfillment of all orders. Its business model expanded their product line to include almost every single product out there. At the time company had to consider the strengths, weaknesses, opportunities, and how much risk they were willing to take (threats). Company went from an online market place to providing web services to other online retailers and storage solutions. Amazon put in strong effort to gain market share, establish and maintain good relationship with customers and suppliers, develop the IT infrastructure to support, enhance, integrate all of their operations. The main man behind all of this is Jeffery Bezos.…
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