In 1995 amazon sold their first book, Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought. And then the rise of a huge company that will change online trading began. Amazon had such an impact on customers that it changed their buying habit they made it easy to find any kind of product for a lower price. Most of the people today, even if they buy something from physical store, they’re first looking it up online to see if they can get a better price, which most often occurs and reading other buyers reviews to see if the product is worth buying. In the beginning Amazon sold only physical products but as the time goes and technology gets better and better the company is trying to keep pace with it. They started with the first E-reader before even most people realized that they will prefer them than books, but they also sell digital music and video as well. The consumers that have their online devices are really taking advantage of their digital products.
As years passed and Amazon became a big player, they needed extensive and efficient networks of data in order to be able to support one of the world’s most visited websites and to manage goods and shipping through its many retailers. So amazon became one of the best technology vendors on the planet, but there was one problem, they kept the technology for themselves, they were the only customer of themselves actually. So they decided to not keep all the information for themselves but to, unveiled it in 2006. So it allowed anyone who has a credit card to access their enormous and efficient IT structure. This was one of the key moments in the business world going from physical operated servers to virtual computing resources accessing them via The Cloud. Amazon actually made it possible for IT customers to buy not only as much computing power that they need, which was a monopoly made by the IT vendors. They made it possible to use their super
References: Brodkin, J. (2013). 15 years of Ars: How Amazon, Twitter, and SpaceX changed the world. [online] Ars Technica. Available at: http://arstechnica.com/information-technology/2013/06/15-years-of-ars-how-amazon-twitter-and-spacex-changed-the-world/1/ [Accessed 18 Dec. 2014]. Johnson, M. (2014). Amazon 's Smart Innovation Strategy. [online] Businessweek.com. Available at: http://www.businessweek.com/innovate/content/apr2010/id20100412_520351.htm [Accessed 18 Dec. 2014].