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Amazon Business Model

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Amazon Business Model
Introduction
Overview:
Amazon.com was founded in 1994, it started by selling books online. As it grew, the company started offering various products and services. Some goods include: DVDs, videos, electronics, camera and photography, clothing apparels, shoes, and so forth. Other retailers have merged with Amazon.com to offer diverse quality of items based on different degrees of usage, such as new, refurbished, and used items. The company 's headquarter is in Seattle, Washington. It has six global websites that serves customers that are based in the United States, the United Kingdom, Germany, France, Canada, and Japan. Their website features: e-mail order verification, customer review on products, and one-click shopping.
Vision:
According to Jeff Bezos, the founder of Amazon.com, they want to build one of the most customer-centric company in the world. A place where people can find everything they want to buy online (Amazon.com: the Hidden Empire, 2011).
Mission: "Work Hard, Have Fun, and Make History."
The company 's core value is based upon customer obsession. With the help of innovation and technology, they want to take lead in customer care (Fast Moving Consumer Goods, 2009).

Business Model
A business model is a conceptual framework which expresses the underlying economic logic and system. It proves how a business can appropriate costs, make money, and deliver value to customers. As a result, this segment will introduce this company 's model, and how over the course of several years, it has managed to adapt their model to keep itself ahead (Business Model Definition, N.D).
Business Strategy: Business Foundation:
The foundation of Amazon.com was built on the ability to transform. It has proved that when opportunities arise to serve new or existing customers, it manages to adapt new business models to exploit it. The company is able to launch and run new businesses while extracting value on existing ones. Accordingly, they will satisfy their


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