Amazon.Com Supply Chain Management
Running head: Amazon.com Supply Chain Project
Amazon.com Supply Chain Project
Jarrel Nightingale
JNightingale2@CapellaUniversity.edu
Capella University
BUS3004: Supply Chain Management
Professor Dr. Robert Goldwasser
December 10, 2012
Amazon.com Supply Chain Project
Introduction
In today’s society, Online Shopping and the industry of e-commerce has become very popular and mainstream. Many individuals have integrated online shopping into their normal routine and have replaced traditional shopping altogether. Online shopping has become so popular, there has been a shopping holiday called “Cyber Monday” which is the equivalent to “Black Friday.” Traditional brick and mortar retail stores are now forced to offer their products online in order to remain competitive. This is a new position for most businesses to be in, so businesses are forced to make the necessary adjustments to conform to the consumers’ demands. Complying with the demands of technology has become a problem for some of the smaller businesses due to the lack of resources and infrastructure to produce these changes. Amongst the many online retailers that have emerged, Amazon.com has set itself apart as the industry leader in Online E-commerce. Since 1994, Amazon.com has built a successful empire that has become the default name for when one thinks about buying anything online. Through their documented success, Amazon.com has created the blueprint for those to follow in order to become a successful Online Retailer. In this assignment, I will discuss Amazon.com as it relates to their success and the structure of its company.
Business Model
Amazon.com sells books, music, and other items over the Internet and is one of the pioneers of consumer e-business. Amazon, based in Seattle, started by filling all orders using books purchased from a distributor in response to customer orders. This practice differs from that of a traditional bookstore, which usually purchases
Amazon.com Supply Chain Project
Jarrel Nightingale
JNightingale2@CapellaUniversity.edu
Capella University
BUS3004: Supply Chain Management
Professor Dr. Robert Goldwasser
December 10, 2012
Amazon.com Supply Chain Project
Introduction
In today’s society, Online Shopping and the industry of e-commerce has become very popular and mainstream. Many individuals have integrated online shopping into their normal routine and have replaced traditional shopping altogether. Online shopping has become so popular, there has been a shopping holiday called “Cyber Monday” which is the equivalent to “Black Friday.” Traditional brick and mortar retail stores are now forced to offer their products online in order to remain competitive. This is a new position for most businesses to be in, so businesses are forced to make the necessary adjustments to conform to the consumers’ demands. Complying with the demands of technology has become a problem for some of the smaller businesses due to the lack of resources and infrastructure to produce these changes. Amongst the many online retailers that have emerged, Amazon.com has set itself apart as the industry leader in Online E-commerce. Since 1994, Amazon.com has built a successful empire that has become the default name for when one thinks about buying anything online. Through their documented success, Amazon.com has created the blueprint for those to follow in order to become a successful Online Retailer. In this assignment, I will discuss Amazon.com as it relates to their success and the structure of its company.
Business Model
Amazon.com sells books, music, and other items over the Internet and is one of the pioneers of consumer e-business. Amazon, based in Seattle, started by filling all orders using books purchased from a distributor in response to customer orders. This practice differs from that of a traditional bookstore, which usually purchases
References: Anonymous. 1998. IceGroup Releases Amazon.com Analysis . PR Newswire, Retrieved from www.lexisnexis.com/hottopics/lnacademic Bacheldor, B. (2004). FROM SCRATCH: Amazon keeps supply chain close to home. InformationWeek, (979), 40-40. Retrieved from http://search.proquest.com/docview/229180916?accountid=27965 Chopra, Sunil, Meindl, Peter. (05/2012). Supply Chain Management, 4/e for Capella University, 4th Edition. Pearson Learning Solutions. Scally, R. (2000). Amazon.com: The force that 's altering e-tail, one category at a time. DSN Retailing Today, 39(9), 42-44+. Retrieved from http://search.proquest.com/docview/228466615?accountid=27965 Willis, C. (1998, Apr 06). Does amazon.com really matter? Forbes, , 55-58. Retrieved from http://search.proquest.com/docview/195047045?accountid=27965