Amazon’s corporate governance is to “focus relentlessly on our customers. Make bold investment decisions in light of long-term leadership considerations rather than short-term profitability considerations. There is more innovation ahead of us than behind us, and to that end, we are committed to extending our leadership in e-commerce in a way that benefits customers and therefore, inherently, investors -- you can't do one without the other. Some of these bold investments will pay off, others will not, but we will have learned a valuable lesson in either case. Focus on cash. When forced to choose between optimizing the appearance of our GAAP accounting and maximizing the present value of future cash flows, we'll take the cash flows. Work hard to spend wisely and maintain our lean culture. We understand the importance of continually reinforcing a cost-conscious culture. Focus on hiring and retaining versatile and talented employees, and weight their compensation to significant stock ownership rather than cash. We know our success will be largely affected by our ability to attract and retain a motivated employee base, each of whom must think like, and therefore must actually be, an owner.”
Financial
Amazon has profited three years in a row and has increased revenue every year these past 2 years.
Benchmarks
Amazon was able to be able to control the majority of the American Android Tablets market.
Organization structure U.S. Market Share of Android Tablets by Unique Devices
Dec-2011, Jan-2012, Feb-2012
Total U.S.
Source: comScore Device Essentials* | | % Share of Android Tablets | | Dec-11 | Jan-12 | Feb-12 | Amazon Kindle Fire | 29.4% | 41.8% | 54.4% | Samsung Galaxy Tab Family | 23.8% | 19.1% | 15.4% | Motorola Xoom | 11.8% | 9.0% | 7.0% | Asus Transformer | 6.4% | 6.2% | 6.3% | Toshiba AT100 | 7.1% | 7.0% | 5.7% | Acer Picasso | 6.0% | 5.2% | 4.3% | Acer Iconia | 2.8% | 2.6% | 2.1% |