Amul Supply Chain
A Project Report on
AMUL’S SUPPLY CHAIN MANAGEMENT
Submitted By :
SRIRAM MUKUND
DINESH M
INDEX
1) INTRODUCTION TO AMUL . . . . . . . . . . . . . . . . . . . . . . 3
2) STRATEGIES OF AMUL . . . . . . . . . . . . . . . . . . . . . . . . . 5
3) AMUL’S SUPPLY CHAIN MANAGEMENT . . . . . . . . . . 6
4) GCMMF’S SUPPLY CHAIN . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
5) E- SUPPLY CHAIN MANAGEMENT OF AMUL . . . . . . . . . . .13
6) AMUL CYBER STORE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
7) BENEFITS OF E-SCM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
8) FUTURE PLANS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
9) BIBLIGRAPHY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
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Introduction
➢ The Kaira District Co-operative Milk Producers Union Limited, popularly known as Amul Dairy is a US $ 500 million turnover institution.
It is a institution built up with a network of over 10000 Village Co-operative Societies and 500,000 plus members.
➢ Formed in the year 1946 Amul is the leading food brand in India.
➢ Amul initiated the dairy co-operative movement in India and formed an apex co-operative organization called Gujarat co-operative Milk Marketing Federation (GCMMF) and today 70,000 villages and 200 districts in India are part of it.
➢ GCMMF markets its products through 50 sales offices throughout India and distribution is done through a network of 4,000 stockiest who in turn supply 500,000 retail outlets.
➢ Managed by an apex cooperative organization, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.41 million milk producers in Gujarat, India
➢ Amul is the largest food brand in India with an annual turnover of US
AMUL’S SUPPLY CHAIN MANAGEMENT
Submitted By :
SRIRAM MUKUND
DINESH M
INDEX
1) INTRODUCTION TO AMUL . . . . . . . . . . . . . . . . . . . . . . 3
2) STRATEGIES OF AMUL . . . . . . . . . . . . . . . . . . . . . . . . . 5
3) AMUL’S SUPPLY CHAIN MANAGEMENT . . . . . . . . . . 6
4) GCMMF’S SUPPLY CHAIN . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
5) E- SUPPLY CHAIN MANAGEMENT OF AMUL . . . . . . . . . . .13
6) AMUL CYBER STORE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
7) BENEFITS OF E-SCM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
8) FUTURE PLANS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
9) BIBLIGRAPHY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
[pic]
Introduction
➢ The Kaira District Co-operative Milk Producers Union Limited, popularly known as Amul Dairy is a US $ 500 million turnover institution.
It is a institution built up with a network of over 10000 Village Co-operative Societies and 500,000 plus members.
➢ Formed in the year 1946 Amul is the leading food brand in India.
➢ Amul initiated the dairy co-operative movement in India and formed an apex co-operative organization called Gujarat co-operative Milk Marketing Federation (GCMMF) and today 70,000 villages and 200 districts in India are part of it.
➢ GCMMF markets its products through 50 sales offices throughout India and distribution is done through a network of 4,000 stockiest who in turn supply 500,000 retail outlets.
➢ Managed by an apex cooperative organization, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.41 million milk producers in Gujarat, India
➢ Amul is the largest food brand in India with an annual turnover of US
Bibliography: 1. Extracted from www.Wikipedia.com for supply chain management theory. 2. Extracted from Operation Management (6th Edition) by Russell & Taylor. 3. Extracted from www. www.amul.com for information about products and supply chain management.