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AN ANALYSIS OF EFFECTIVENESS OF AFTER SALES SERVICE AT RUBCO HUAT WOOD PVT. LTD

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AN ANALYSIS OF EFFECTIVENESS OF AFTER SALES SERVICE AT RUBCO HUAT WOOD PVT. LTD
INTRODUCTION
Customers are the assets of every business. Sales professionals must try their level best to satisfy customers for them to come back again to their organization. After sales service refer to various processes which make sure customers are satisfied with the products and services of the organization.
The need and demand of the customers must be fulfilled for them to spread a positive word of mouth. In the current scenario, positive word of mouth plays an important role in promoting brands and products. After sales service make sure products and services meet or surpass the expectation of the customers. After sales service include various activities to find out whether the customer is happy with the products or not? After sales service is a crucial aspect of sales management and must not be ignored.
Closing a sale is the first step to increasing your sales, not the last. Providing good after-sales service shows your customers you want to build a long-term relationship with them, earn their loyalty and keep their business.
Many successful businesses use after-sales service strategies to consolidate sales, build customer relationships and grow their profits. Providing after-sales service keeps your customers coming back to you and encourages them to refer your business to others.
After-sales service includes what you do at the point of sale, including your customer service and selling techniques. It also includes how you follow up after the customer has left, such as providing follow-up contact and effectively dealing with complaints. This guide highlights the importance of after-sales service and explains customer service techniques that will help you build better relationships with your customers.
Customers support following the purchase of a product or service. In some cases, after sales service can be almost as important as the initial purchase. The manufacturer, retailer, or service provider determines what is included in any warranty or

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