Analysis Of Chipotle's'scarecrow '

Many people have explored the idea of natural, environment friendly farming methods being more wholesome the more industrial / mechanical methods of the modern day. The Scarecrow, a commercial made by the brilliant minds at Chipotle tells the story of a Scarecrow who works in a Crow Foods factory. The commercial progresses to show the truth behind the factory’s cruel manufacturing techniques. The Scarecrow realises how the truth is being hidden from the public and how oblivious the public is. After some time, the Scarecrow explores the barren field outside the city. He discovers a pepper crop which he uses to create an all natural farm. At the end, the scarecrow creates his own organic food stand and encourages others to cultivate a better world. In this commercial it is clear that Chipotle is trying to show that more natural farming methods trump technology of the modern day this is shown
One of these symbols is the mechanical crow. The story shows this crow throughout its entirety, and in the beginning in a sense of irony, it's the scarecrow that being scared by the crow when in reality , the exact opposite should be true. The viewer sees this change at the end when the crow takes charge and “cultivates a better world” showing the viewer that the world will be better if we take a stand. Another symbol in the story is the pepper as symbolizes hope and freedom from the corporations. This small crop lead into the food stand the scarecrow uses to make the world better. There is also allegory present in The Scarecrow. It is an exaggeration of our reality,.Corporations may not be hiding secrets right under our noses and making 100% beefish products but they do hide information from the public and as we have seen in recent years, many advances in technology have made the industrialized food we see in The Scarecrow close to our