Analysis Of Kudler Fine Foods
Analysis of Kudler Fine Foods
Tracey Laverty
University of Phoenix
IT/235
Dr. Louay Chebib
Image and presentation are two key elements to a company’s success. If a company does not present itself in a visually appealing way, the likelihood of its success is lower. However, the same can be said about offering a client too many images. There is a delicate balance that must be maintained between image and client.
If a company is brand new to the business world, the want to use stock photos can be alarmingly strong. While these photos are not necessarily bad to use, there are some areas that become problematic. For example, if a company uses a stock photo off of a free-image website such as Pixabay.com, the chances of them being the only ones using it are greatly lowered as royalty fees do not need to be paid. Not to say the use of these types is all bad. Stock photos can actually come in handy, and the royalty-free photos can be altered in such a way that a company can make them appear different in order to give them a different look and feel.
Assuming that a company does not want to use stock photos however, there are other options. For one, a professional photographer can be hired or contracted for a series of photo sessions. While the likelihood of these images being the same as another company’s is drastically reduced, there are other parts to think about. How expensive is this photo shoot going to be? How many photo shoots will be necessary in order to achieve the look that the company is going for? Does the company have the money to spend on a photo shoot or possibly more than one? While a great photographer does not always charge a substantial fee, their work after taking the photos may be sub par. How does one avoid this? You can ask to see samples of their work, what the photographer is going to do after he or she has taken that photograph, and you can also shop around. Just because a company has asked one
Tracey Laverty
University of Phoenix
IT/235
Dr. Louay Chebib
Image and presentation are two key elements to a company’s success. If a company does not present itself in a visually appealing way, the likelihood of its success is lower. However, the same can be said about offering a client too many images. There is a delicate balance that must be maintained between image and client.
If a company is brand new to the business world, the want to use stock photos can be alarmingly strong. While these photos are not necessarily bad to use, there are some areas that become problematic. For example, if a company uses a stock photo off of a free-image website such as Pixabay.com, the chances of them being the only ones using it are greatly lowered as royalty fees do not need to be paid. Not to say the use of these types is all bad. Stock photos can actually come in handy, and the royalty-free photos can be altered in such a way that a company can make them appear different in order to give them a different look and feel.
Assuming that a company does not want to use stock photos however, there are other options. For one, a professional photographer can be hired or contracted for a series of photo sessions. While the likelihood of these images being the same as another company’s is drastically reduced, there are other parts to think about. How expensive is this photo shoot going to be? How many photo shoots will be necessary in order to achieve the look that the company is going for? Does the company have the money to spend on a photo shoot or possibly more than one? While a great photographer does not always charge a substantial fee, their work after taking the photos may be sub par. How does one avoid this? You can ask to see samples of their work, what the photographer is going to do after he or she has taken that photograph, and you can also shop around. Just because a company has asked one