Analysis Of Lydia Lopiccolo And Nydia Deshane's Advertising

Is your food sad? Lydia Lopiccolo and Nydia Deshane’s advertisement will help you distinguish between sad food, and happy food. Deshane and LoPiccolo sell their product by attracting the attention of young children. By targeting children, they will sell more, seeing as though most parents buy what their kid wants. Their product was not exactly a consumer good, it was more of an idea or a website. Still, it will have the same effect because parents will be happy that their child is becoming more globally minded, and they will encourage more parents to visit the website.

To add on to my previous statement, in the commercial, they used pathos to play with their audience’s emotions. A child is more sympathetic than an adult, and when they see