Preview

Example Of Persuasive Commercial Analysis

Satisfactory Essays
Open Document
Open Document
337 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Example Of Persuasive Commercial Analysis
I believe that this persuasive commercial is an example of pathos or to appeal to emotion. The reason why i picked pathos is because there language was very emotional. There were people screaming and the lady in charge was trying to calm the people down. A lot of people were panicking and worried. It brought many people to do crazy things like shaving there hair of and ripping clothes. So, it brought out there emotion like what pathos does.

There were very emotional events like, when they couldn't find the chips and realized that there outside. So, many people started to try an escape. Another emotional event was right at the end when a man pointed out that there was no WiFi. That was when everybody started freaking out again. Just when things

You May Also Find These Documents Helpful

  • Good Essays

    The producers of this commercial knew its target audience and went after it. It had a strong attention getter. Right from the beginning this commercial had my attention and maintained it throughout the entirety of the advertisement. It had strong appeals to pathos, ethos, and logos. This commercial worked for me, but for others I can see how this commercial came up short in getting their attention. For example, my views towards the music choice, the girl, and scenery corresponded well with what I wanted to see, but if you asked my mother about the commercial I’m sure there would be a completely different reaction to the commercial. In fact when I was watching the commercial in class in preparation for writing this analysis the girl who sits behind me watched the commercial over my shoulder and said that she thought the commercial was “ stupid”. It wasn’t until this moment that I realized the importance of pathos, ethos, and logos and how different each person’s appeals truly…

    • 834 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    A pathos appeal is clearly being used in this commercial. It starts with a family being concerned about the broken truck and ends with the father doing whatever it takes to repair it. There are emotional pulls when they show the father finding a picture of his father and him as a little boy standing in front…

    • 226 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Authors of various rhetoric ads, whether it be visual or written, all use similar methods to portray there message to their audience. The most common methods authors use to draw in there audience are ethos, pathos, and logos. This specific ad from “Camels Cigarettes “uses these methods, and others that may not classify in these three, in differing ways to influence their audience to choose their cigarettes over other companies. In particular, this ad uses a fair amount of ethos to influence their audience. The ad illustrates several doctors, and even a public figure, who appear to be smoking there company’s cigarette.…

    • 204 Words
    • 1 Page
    Good Essays
  • Satisfactory Essays

    The pathos in this advertisement shows that the cows are really working together to stop people from consuming beef. It makes audience feel bad because it…

    • 553 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    It’s an emotional and extremely moving moment. The audience is hooked and they want to go on the journey.…

    • 1009 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Not only is Pathos used in this commercial, but also Ethos is used generously. Ethos is another rhetorical appeal that is used to appeal to the audience by creating credibility. Pretty much everything that is said in this video is a rhetorical appeal. The “Mom song” says, “Old Spice sprayed a man of my son,…

    • 872 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The commercial follows a man, that slowly amassed a following of those that need help. The way I view the commercial, is the man isn’t being followed by an actual group of people but is being haunted by the thoughts of those in need. The commercial relies heavily on pathos, ethos, and logos; the use of melancholy music sets the tone of the whole commercial. Putting all this together, allows the viewer to realize what a difference one person can make if they see someone in need of help. This commercial was made to show the various issues in the world.…

    • 818 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The screeching cry of a lost child sounds across the entire building through the crowd of people after a young boy is alone for only a minute. This image comes from an advertisement which includes a gloomy setting showing the sadness of something to appeal to the audience’s emotions. The “Quit Smoking” commercial, produced by Fiona Sharkie, starts with a mother and her child walking together through a crowd of people; toward the middle of the video, the mom and her child get separated making the child very upset and scared. The sadness of the child makes parents feel guilty for possibly leaving their children for good. This advertisement does not use logos because smokers do not often look at logic or they would not smoke to begin with because the box of cigarettes exclaims that smoking causes cancer; therefore, logos would not persuade this specific targeted audience. This advertisement uses pathos and ethos to target parents that smoke and smokers who plan to have kids in the future. Although this commercial does not use logos, it still conveys the message that parents do not want to leave their children alone, due to death, successfully using two other rhetorical strategies to persuade smokers to quit smoking.…

    • 706 Words
    • 3 Pages
    Good Essays
  • Good Essays

    One of the most effective persuasion techniques is Pathos. Per Rosenau, M. (2012), advertisements that are “Pulling on the heart strings”, are using a Pathos appeal. Pet owners are, arguably, influenced most by the emotional appeal of love between themselves and their pets. For pet owners, the safety and care of their pets, which in turn evokes love from the pet, is an effective motivator. The Kal Kan “18 year-old-grandpa” ad targets loving pet owners, using nostalgia, storytelling, and music to make an emotional appeal.…

    • 700 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Rhetorical Analysis

    • 663 Words
    • 3 Pages

    The use of pathos is one of the effective techniques that the marketer uses in the advertisement. Pathos are used to affect the audience emotions and are probably one of the most persuasive content of the advertisement. The marketer uses statements such as, “No Dust Bag, No Paper Bag, Nothing to Take Out, and No Dirt To Handle Ever.” Just to think of not having to face the headache of buying and changing bags will cause the potential consumer to have feelings of excitement and happiness. Not only does the advertisement use text as pathos to appeal to the potential consumer’s emotions, but the ad contains images and coloring as well. In this particular advertisement, there are two beautiful women at the top of the ad that are talking to each other. The women are showing facial expressions that reflect the information they are talking about is very informing and interesting. The advertiser also uses…

    • 663 Words
    • 3 Pages
    Good Essays
  • Better Essays

    This incorporates pathos to bring forth a hidden emotion from the targeted audience, in this case woman that suffer from verbal abuse. Karios delivers the message (logos) at a crucial and circumstantial time in their lives while logos provides substantial information for them to receive help. Yet ethos, being the author’s knowledge of rhetoric or their creditability, is used with kairos to give the illusion that they are progressing on their own accord. They create this illusion by placing key components into the ad such as context, layout, and color. Like light filters in play which elaborate specific areas of the production as they happen; pathos, karios, ethos, and logos are used in the ad to draw the audience in on key aspects. Gaining certain responses from the targeted…

    • 1526 Words
    • 7 Pages
    Better Essays
  • Good Essays

    McDonald’s uses the persuasion technique of pathos in its ad. Using a family and a starry night, the ad conveys a feeling of comfort and happiness with the viewer. In addition, the uses of the exclamation point and happiness of the facial expression of the people there also create an aura of excitement. All in all, the entire ad is bright, which makes an atmosphere of overall happiness. McDonald’s uses these many techniques to not only attract American families, but also the majority of middle-class Americans who can afford to eat at…

    • 524 Words
    • 3 Pages
    Good Essays
  • Good Essays

    All commercials appeal to a person using at least one of three ways: logos, pathos and ethos. When I think of an ad that displays pathos, I think of the disheartening commercial for the ASPCA (American Society for the Prevention of Cruelty to Animals). It is an advertisement that is on TV often whose purpose is getting its audience to support its cause through donations. Because the video shows such resilient emotional appeal, it more effectively targets women who tend to be more susceptible to sentimental propaganda than men. The video is saying that many animals have been helped, but more has to be done. There are still animals out there in need of being rescued from their abusive homes. More donations are needed. The…

    • 851 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Rhetoric Analysis Essay

    • 1175 Words
    • 5 Pages

    For example, the young woman is sitting or passed out on the bathroom floor with her underwear down to her ankles. That is the rhetorical strategy. The rhetorical appeal that is being demonstrated is pathos. This is because when analyzing the image the audience feels emotion; sympathy. To further demonstrate that pathos is active in this image; just the image in general the young women looks so helpless. The authors use pathos to demonstrate an image of a woman’s legs with her underwear down to her ankles. The audience gets the sense of emotion there because it is not normal for someone to be passed out on a bathroom floor. Another example of pathos being used in this PSA is the use of word choice. Where it says “She didn’t want to do it, but she couldn’t say no” it gives the audience the need to show sympathy towards the young women. Then the PSA goes on to talk about making bad decisions and how making the bad decision like going home with someone they hardly know and leading themselves into a vulnerable situation. Which can lead to date rape. Furthermore, pathos is demonstrated again, it reads, “Help your friends stay in control and stay safe.” By the authors inserting this text is too make you want to watch out for your friends and to make sure everyone makes it home…

    • 1175 Words
    • 5 Pages
    Good Essays
  • Good Essays

    In “A Life of Its Own” Michael Specter, a journalist of the New Yorker, talks about synthetic biology, that is to say the application of the principles of molecular biology towards genetically engineering useful organisms. He claims that the opportunities posed by this technology can give birth to a new era of biological engineering while replacing the past methods of industrialization. Throughout the article Specter provides examples and presents evidence to support his ideas. Indeed, he includes quotes by several researchers he has interviewed. Specter deeply believes that through further research we can get to the point where we can transform the world where we live in.…

    • 564 Words
    • 3 Pages
    Good Essays