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Analysis Of Miller Lite Is A Men's Men

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Analysis Of Miller Lite Is A Men's Men
Basing on Steve Craig’s study, I believe that Miller Lite “Man Up” is a Men’s Men commercial. At the beginning, the commercial took place in a bar where people was enjoying their beer. Suddenly, a young man about 30 years olds come and asked the female bartender for a beer. Then, she asked him does he care about it’s (the beer) taste. After he replied no, the bartender gave him a Miller Lite beer and mocked him “when you start caring put down your purse, I give you Miller Lite” . Although he explained that it was a carry-all, she rejected his explaining. After then, people see him as a “purse men”. This commercial definitely a men’s men because it is for beers, which clearly aimed at men. Secondly, the commercial manipulates the stereotypes
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