Analysis Of The Contemporary Resort

Nestled within one of Florida’s most frequented tourist attractions, Orlando’s Walt Disney world, is the Contemporary Resort. One of Disney’s most popular and diverse hotels, the Contemporary is a prime-time location for both business and vacation overnight accommodations. The Contemporary boasts a tremendous tram system which provides easy travel to and from its pristine location alongside transportation to any and all Disney theme parks. Within their beautiful building, the Contemporary has numerous functions for business retreats, including a 115,000 square foot convention center, perfect for corporate occasions. Additional amenities include but are not limited to: custom meeting & event services, two unique swimming pools, and easy access
As one of Disney’s most popular and famed resorts, the Contemporary provides an online sales kit that is both easily accessible and navigable. With few flaws, the Contemporary’s sales kit provides prospective event planners with an effective way of evaluating the venue’s capacity for events while simultaneously enticing viewers to research their facility more in depth. After a thorough analysis of the Contemporary’s sales kit, users not only become more enticed with the idea of planning an event at this location, but they also grow gradually more comfortable enough with the kit’s basic structure to easily identify needed information. In fact, the only real critique of the Contemporary’s sales kit is how abundantly noticeable it overuses its bland background color scheme; a scheme that eludes to its possible age and past development. This fact doesn’t detract from the effectiveness of the Contemporary’s sales kit, and overall Disney has succeeded in constructing a brochure that will certainly draw prospective event managers to their
Boasting of their 650 luxury guest suites, numerous meeting spaces, and special occasion ballrooms, Disney’s sales kit waste little to no space on its first page. Each provided fact is concise, ordered properly, not overly worded, and feels pertinent to event management. Alongside each description of their numerous facilities, the Contemporary provides the room’s square footage along with its maximum guest capacity. The multiple ballrooms, a huge drawing factor of the Contemporary as a special occasion center, are named based off their décor theme which eludes to the resorts diverse propensity for numerous types of events. In an attempt to further encourage event managers to reach out, the Contemporary sales kit’s first page also provides information regarding the hotels meeting planner services. The implementation of this key point, because it asserts the resort’s readiness to help with future event planning, provides viewers with a tremendous sense of relief. Not forgetting a crucial element of any special occasion, food services, the main page describes the numerous types of dining accommodations. Being a Disney resort sales kit, the landing page then ends by describing one of the Contemporary’s most alluring aspects: its walking distance from Magic