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Analysis Of Zup-Go Cashless And Cardless

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Analysis Of Zup-Go Cashless And Cardless
Zup- Go Cashless and Cardless
Every day our life is not only enriched with stress and tensions but another thing has started to take a toll for the pain in our ass and is responsible for many deaths and robberies as well. Yes, wallets are becoming a real pain for us, when in the time of everything is turning digital and technology aided.
ZUP introduced a mobile payment app to eliminate the need to carry wallets / cards in closed spaces like College Campuses, IT Parks and Residential Colonies and to enable the mobile payment technology to reach the grass-root level through Offline Payments and Unified Payment Interface (UPI).
In an interview with Mr. Rajat Yadav, the mastermind behind ZUP
Product Features
The product focuses on its fastest
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While working as an intern in one of the IT Parks of Chennai, I saw that in-spite of buying lunch and dinner daily at the IT Park’s cafeteria, I (and many other people) were facing the problem of handling change and getting candy instead of change and many petty fights with the cashier for change repeatedly. The same was the situation in our college campus too where students were struggling with change. That is when the idea of developing something which could be used seamlessly in closed communities came into me.

Founding team, and their
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It had been an absolutely amazing journey. We did a pilot launch of Zup in our college campus IIT Madras while we were still studying. During the first week, just 10 students were using us. In just one month, the number increased to 1000 and so was their love for the app. The students absolutely loved this cashless mode of payment. From a monthly transaction volume of INR 10,000 we are now standing at a monthly transaction of Rs 6, 00,000 with 10000 users and 10 colleges with us in just three months after our official launch.

How did you get your first customer?
The two founders (I & Shubham) were the 1st customers. We used it so much at our college bakery; Shubham’s weight went up by 10kgs in just a month. The next set of customers was our very close college friends whom we forced to use the app.

Future plans with your startup?

My future plans with the startup is not only to be a leader as a mobile payment system in college campuses across India, but also venturing into Micro-Finance Industry where customers will be able to pay back their loans using our app on their mobile phones through the UPI functionality. We are also aiming forward into bus and metro ticketing systems in various

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