Anheuser-Busch Case Analysis
Anheuser-Busch Case Analysis
June 8, 2008
Table of Contents
1. Description of Firm
• History
• Critical Strategic Events
• Leadership
• Competition
2. Strategic Analysis
• Competition Analysis
• Porter’s Five Forces Model
• Competitive Profile Matrix
• External Opportunities and Threats
• External Factor Evaluation Matrix
• Internal Strengths and Weaknesses
• Internal Factor Evaluation Matrix
• Strengths-Weaknesses-Opportunity-Threats Matrix
• Strategic Position and Action Evaluation Matrix
• Boston Consulting Group Matrix
• Internal and External Factor Matrix
• Grand Strategy Matrix
• Quantitative Strategic Planning Matrix
3. Financial Analysis
4. Final Strategic Assessment
Anheuser-Busch:
History Anheuser-Busch (A-B), a major company in the United States, is considered a true American success story for a business that started out of nothing. Even as an avid malt-beverage consumer, I did not realize the extent of A-B’s dominance and prevalence in the beverage market place. Today, A-B is consider, by far, the most dominant company in the American beer market, controlling almost half of the beer sales in the United States—the world’s most profitable beer market. The business started out around the year 1852 in a Bavarian brewery. Around the year 1860, the brewery was bought by a German immigrant by the name of Eberhard Anheuser who arrived in St. Louis only a few years before. Upon acquiring the business, Mr. Anheuser would change the name to E. Anheuser & Co. About a year later, Mr. Anheuser would find a business partner when his daughter’s husband began working for him in the brewery. In 1876 after months of testing, the world famous Budweiser Beer was introduced and from then on the company started to take off. Shortly after in 1879, the brewery would again change its name to Anheuser-Busch Brewing Association. Unfortunately, after seeing his dreams become a reality through the success of his brewery, Mr. Anheuser would
June 8, 2008
Table of Contents
1. Description of Firm
• History
• Critical Strategic Events
• Leadership
• Competition
2. Strategic Analysis
• Competition Analysis
• Porter’s Five Forces Model
• Competitive Profile Matrix
• External Opportunities and Threats
• External Factor Evaluation Matrix
• Internal Strengths and Weaknesses
• Internal Factor Evaluation Matrix
• Strengths-Weaknesses-Opportunity-Threats Matrix
• Strategic Position and Action Evaluation Matrix
• Boston Consulting Group Matrix
• Internal and External Factor Matrix
• Grand Strategy Matrix
• Quantitative Strategic Planning Matrix
3. Financial Analysis
4. Final Strategic Assessment
Anheuser-Busch:
History Anheuser-Busch (A-B), a major company in the United States, is considered a true American success story for a business that started out of nothing. Even as an avid malt-beverage consumer, I did not realize the extent of A-B’s dominance and prevalence in the beverage market place. Today, A-B is consider, by far, the most dominant company in the American beer market, controlling almost half of the beer sales in the United States—the world’s most profitable beer market. The business started out around the year 1852 in a Bavarian brewery. Around the year 1860, the brewery was bought by a German immigrant by the name of Eberhard Anheuser who arrived in St. Louis only a few years before. Upon acquiring the business, Mr. Anheuser would change the name to E. Anheuser & Co. About a year later, Mr. Anheuser would find a business partner when his daughter’s husband began working for him in the brewery. In 1876 after months of testing, the world famous Budweiser Beer was introduced and from then on the company started to take off. Shortly after in 1879, the brewery would again change its name to Anheuser-Busch Brewing Association. Unfortunately, after seeing his dreams become a reality through the success of his brewery, Mr. Anheuser would
References: 1. 2007 Annual Report, Anheuser-Busch Companies 2. Anheuser-Busch Announces Record Sales and Earnings for the Fourth Quarter and Full Year 1999 9. Journal for Substance Abuse Prevention, 1990, p. 53-57 Saffers, H., Alcohol Advertising and Motor Vehicle Fatalities. 10. Review of Economics and Statisitics. 1993, p.431-442 Sellers, Patricia. 11. Selling: How Busch Wins in a Doggy Market