BUAD 301 Annotated Bibliography Theory, Concepts and Strategies Assignment
Active Listening
Rogers, C., & Farson, R. E. (1979). Active listening. D. Kolb, I. Rubin, & J. MacIntyre. Organizational Psychology.
Active listening is such an important aspect of effective business communication. As the article mentioned, to be an effective listener, there must be a change in attitude. In other word, active listening must be embedded within a person’s attitude so that it is not forced. Colleagues and other associates will be able to recognize it when someone is pretending to listen. The article summarizes active listening as a “genuine respect for the potential worth of the individual, which considers his sights and trusts