Ansoff Matrix , Pdf
Strengths | Weaknesses | Fast decision making | Negative image of the Middle East | Oil money, booming economy | Barren desert, the lack of natural resources | Political neutrality and impartiality | Only 20% of UAE nationals | Unique beauty, hotels and attractions | The lack of fundamental infrastructure: transportation, water | Luxury experience includes relaxing beaches and invigorating sport and exploration opportunities | Luxuries might appeal too small a segment | Safe environment | | | | Opportunities | Threats | Increasing oil price | Strong competitors: within the region: Abu Dhabi, Qatar; outside of region: Singapore, Hong Kong | Increase job opportunities for immigrants and natives | Oil running out in 30 years | Growing luxury market | Terrorism and war could further negative image of Middle East, UAE | Increase in foreign investment | Limited media coverage | Proactive attitude | | Well-developed MICE environment | |
A successful small business should communicate to the customer why they should pick you among the myriad of options in your industry today. For that A SWOT analysis should be done from a realistic point of view and keeping in mind a very discerning customer. The analysis should also consider the standards of the industry and your major competitors. A basic SWOT analysis should be
Strengths Anything that the industry requires, that you do well and your competitor doesn 't do can be your strength. For example your company 's distribution channels, your direct marketing approach, your patented high end product.
Weaknesses We can all list strengths, but can we be realistic and list weaknesses? This might be the take off point for any small business. Weaknesses can be anything from non efficient staff to a lack luster front end office.
Opportunities Successful business turns threats to Opportunities. Opportunities abound today 's ever dynamic world, where
A successful small business should communicate to the customer why they should pick you among the myriad of options in your industry today. For that A SWOT analysis should be done from a realistic point of view and keeping in mind a very discerning customer. The analysis should also consider the standards of the industry and your major competitors. A basic SWOT analysis should be
Strengths Anything that the industry requires, that you do well and your competitor doesn 't do can be your strength. For example your company 's distribution channels, your direct marketing approach, your patented high end product.
Weaknesses We can all list strengths, but can we be realistic and list weaknesses? This might be the take off point for any small business. Weaknesses can be anything from non efficient staff to a lack luster front end office.
Opportunities Successful business turns threats to Opportunities. Opportunities abound today 's ever dynamic world, where