All commercials have a specific audience in order to promote the audience even better. The anti-smoking audience has one specific audience. Smokers that are dying and that has children creates the first target audience. A mother …show more content…
Appeal to logos is one of the persuasive techniques that is used in the commercial. When the mother disappeared and her son crying without being helped. This technique is effective because it helps the audience understand the result of smoking. Furthermore, it helps the smokers that have kids to think about their kids being in the same situation as the boy in the commercial. Which will help them about try to quit smoking to be next to their children’s. Besides appear to logos, the rhetorical question is used in the commercial also because the speaker in the commercial asks “if this how your child feels after losing you for a minute, just imagine if they lose you for life?”. Indeed, the technique is effective because it's showing the main purpose of the commercial. The third technique that's addressed is pathos through the feeling of sadness. As the boy was looking for his mother, a sad piano music was playing while the boy is crying. This use of technique demonstrates how kids start crying without their parents being around. All the techniques together help persuade the audience by showing them how serious it is, and how children’s future is becoming miserable without their parents being around. The persuasive techniques help to promote people, indeed, fallacies continue to help with