The producers of this commercial knew its target audience and went after it. It had a strong attention getter. Right from the beginning this commercial had my attention and maintained it throughout the entirety of the advertisement. It had strong appeals to pathos, ethos, and logos. This commercial worked for me, but for others I can see how this commercial came up short in getting their attention. For example, my views towards the music choice, the girl, and scenery corresponded well with what I wanted to see, but if you asked my mother about the commercial I’m sure there would be a completely different reaction to the commercial. In fact when I was watching the commercial in class in preparation for writing this analysis the girl who sits behind me watched the commercial over my shoulder and said that she thought the commercial was “ stupid”. It wasn’t until this moment that I realized the importance of pathos, ethos, and logos and how different each person’s appeals truly…
The logical appeal in this advertisement comes at the bottom of the ad itself. The ad states that Lucky Strike cigarettes are produced from the best tobacco and completely out-perform the other leading brands of cigarette companies. Claims are made within the advertisement that the Lucky Strike is the only brand to feature such high quality tobacco in their cigarettes and that no other brand of tobacco products uses the best quality like theirs does. This can appeal to consumers in many ways, mostly because consumers want to buy the best product. If they are being led to believe that Lucky Strike cigarettes are better than the competitors, then they would be more willing to purchase and try the product. The advertisement also states that Lucky cigarettes are better tasting than the other leading brands. Now if anyone knows anything about human behavior, then it is known that human beings are creatures of pleasure and want the best. If we are presented with one thing that tastes better than something else does, we are more prone to purchase that product due to taste alone. Therefore, this cigarette ad has both the logical appeals of better quality and…
The first ad is from Bic Wite-out showing the struggles of poverty, and the second ad is from a Chinese company, with a bird committing suicide warning the people about the environment. Bic Wite-out begins with two separate images of a drawing of a boy looking down as he sits on the floor. The dispute between the two images is that the picture on the left shows an empty can, and the right shows that this tin has been whitened out, and is…
Convincing viewers is very important. When a person puts the word cancer next to anything it makes them think of their health. Knowing the effects things have on people’s bodies is enough to get them to temporarily stop a bad habit or to completely drop one. Unfortunately, this ad has no statistics to help persuade people to stop smoking. Though there are some authorities that are cited for people whose interest have been caught. To contact for more information there is a 1-800 number listed and also a website.…
These tire advertisements appeal to emotions that causes the customers to want to buy the product because of their fear for their children. There are many similarities in both of these ads. These ads show that this is an effective way to get you product to be purchased. The companies that use this type of advertisement show that fear is an effective way to sell products and get people to remember their…
For my rhetorical analysis ad, I chose to do a Save the Children foundation ad from Mexico. I wanted to pick an ad that had a lot to say even if it had very few words. This ad I feel has a very powerful message against child abuse. It shows the cycle of child abuse that occurs way too often. The abused child statistically ends up being the abusing adult in the cycle. Save the Children foundation has quite a few of these “break the cycle” ads. They all have the same core concept a child becoming the abusing adult. Every one showing the different ways a child is abused in today’s society and how that turns into a vicious cycle.…
Firstly, The National Tobacco campaign is a very successful campaign in my opinion as it is able to effectively facilitate all areas of the Ottawa Charter enabling people to increase control over, and to improve their overall health. As a result of this campaign both mortality and morbidity rates have decreased. Evident through a recent epidemiological study, there has been a drastic reduction in prevalence of adult daily smoking from 15.9 percent currently, which will lower to an estimated 10 percent or less by the year of 2018. The National tobacco campaign incorporated a segment aimed at smokers between the ages of 18 and 40, promoting a message quote “Every cigarette is doing you damage.” These advertisements were created specifically to portray the damage smoking inflicts upon a human in the most grotesque and hard hitting way possible. Non-smoking laws that have been implemented by the National Tobacco Campaign act as a catalyst in directing society to become aware of the decisions they make and the health consequences…
There were four different ads for the flu vaccine, they all used common advertising techniques. I felt that the two ads that used association didn't do a good job of persuading me towards getting the flu vaccine. The other two ads did a good job of promoting the flu vaccine.…
There are many different type of discriminatory practice in the health and social care work place, they can be obvious, subtle and even unintentional.…
There is definitely a discourse about race and advertising. That is because stereotypes are made by the media based on an advertiser’s agenda. Often time’s race is treated as a label that defines the action or characteristics of an individual. Three selected commercials that give a discussion on the subject are, “Ashton Kutcher Dating Video”, “Sealy’s Mattress”, and “Hillshire Farm commercial”. The objective about an advertisements propaganda and representation of racial identity is taken into consideration in these three commercials. All three videos give the white male more diverse identities. White male identity in the three commercials is beyond the masculine spectrum, and not limited like the minority actors set stereotypes.…
By using both visual and logical appeal, the ad reaches the audiences such as parents and educators to affect their emotions about establishing laws for gun control.…
After doing this rhetorical analysis of this advertisement, one may reach a deeper understanding of the argument presented being the anti-smoking stance, the application of the canons of rhetoric, as well as its appeals towards ethos, pathos, logos, and kairos. Having explored these aspects, it was seen that each element held a different component to the…
|Reverse discrimination |To be discriminating toward members of a dominant group or to be in favor of the minority group. |…
Racism, what is it? Racism is discrimination against someone because they seem different. I consider it absolutely inadmissible to be racist to somebody. Why do I think that would be objectionable? I will answer that in a concise manner, what would Jesus do? In John 4:4-42, Jesus talked with a Samaritan woman and requested her to give him a drink. Jesus, a Jew, in society's view, should not have even come close to her. Why, because Jews thought Samaritans lived in a constant feeling of hate toward each other. He did not care about what color of skin a person had, or acts that a person committed. He just cared about their heart. How has racism changed over time, is reverse racism good or bad, is it different in different cultures? These three…
Both ads are powerful. They both shock you and make you question and think twice about gun control. However, the first ad, in which a gun is pointing directly at you, is ultimately more persuasive, since it’s more realistic. Kids can get hurt when around guns which is an actual outcome. If you forget to lock the trigger on a gun and you can accidentally shoot someone, or if you’re in the woods and think a child is a deer or a different type of animal you are trying to hunt you could accidentally shoot them. The image in the audience’s head is more vivid because the gun is pointing directly at them so they get a sense of what a someone feels like before they get shot. When looking at the photo the audience feels frightened and the caption on the photo makes the photo more deep. It isn’t saying to protect your children or make sure they are safe around guns, it asks, “are your children safe?”. This makes the audience question themselves and question the law asking themselves if gun control should be promoted or not and if children in general are…