The ao dai is now standard for weddings, for celebrating Tết and for other formal occasions. A plain white ao dai is a common high school school uniform in the South. Companies often require their female staff to wear uniforms that include the ao dai, so flight attendants, receptionists, bank female staff, restaurant staff, and hotel workers in Vietnam may be seen wearing it.
The most popular style of ao dai fits tightly around the wearer's upper torso, emphasizing her bust and curves. Although the dress covers the entire body, it is thought to be provocative, especially when it is made of thin fabric. "The ao dai covers everything, but hides nothing", according to one saying.[14]
The ao dai is featured in an array of Vietnam-themed or related movies. In Good Morning Vietnam (1987), Robin Williams's character is wowed by ao dai-clad women when he first arrives in Saigon. The 1992 films Indochine and The Lover inspired several international fashion houses to design ao dai collections,[21] including Prada's SS08 collection and a Georgio Armani collection. In the Vietnamese film The White Silk Dress (2007), an ao dai is