A passion and a mission in the pursuit of entrepreneural dreams
A person will face many challenges in the pursuit of his entrepreneurial dreams. One must know that as long as you build your business around your passion and make solid business decisions, you can find a way to make it happen. If you believe in what you are doing, others will pick up on it and support you. Take Arnel “Jojo” Raakin a third generation descendant of Abondia del Puerto Raakin, or “Lola Abon,” who made durian sweets a must-have pasalubong item for every visitor to the city, as well as a well-loved everyday item for the locals. Lola Aabon’s a by word which is fast becoming a household name in 70’s, 80’s, 90’s and even up to this date. However, it must have been the passion for the love of cooking and drive that must have similarly propelled his grandmother to establish the family business years ago, this time, in the well-apt name, “Apo ni Lola Durian Delicacies”. Where innovations for the durian sweets were introduced.
Entrepreneurial Passion
To reap the rewards of business, Jojo jumped into the game, in 1993, with just P500.00 of his own money -- pursued it passionately. He has slowly overcome the odds to build a name for himself, way apart from the rest of the family. In the process, Apo ni Lola Durian Delicacies was born, built through hard work, a passion for the industry, and a strong determination to carry on the business of a grandmother long gone, thereby prove that indeed, the industry presents bright prospects to those who work hard enough to realize their dreams, just like what his grandmother has done before him.
Focusing on Strengths: Building on your strengths
His passion for cooking led him to experiment on blending different flavors mostly extracts of locally grown fruits to his durian sweets. Thus, Jojo was able to create 11 equally delectable variants such as durian mixed with butter, peanut, buko pandan,