Appendix B

Audience-Focused Communication Matrix

Use the matrix to complete the information. Write 3-4 sentences for each item.

• What are some audience characteristics you need to consider? • What communication channels would be appropriate and why? • What would you do to ensure your message is effective? • What are some considerations you must keep in mind given the diversity of the audience?

|Audience-Focused Communication |
|Audience |Audience Characteristics |Channels of Communication |Strategies to Ensure Effective |Audience Diversity Considerations |
| | | |Messages | |
|Managers |My manager has every right to tell me |I think written is a good way. E-mails are|Making sure I am clear. I must have |Everyone needs to understand that everyone |
| |how I am doing. He is to be treated |also important. Being able to talk to your|all the information that is needed. |is different. You will have some people |
| |with respect. He knows how to handle |manager is also important. |Making sure that he will be able to |will find something interesting and others |
| |situations. | |understand me. |will not. You need to work with everyone’s |
| | | | |level. You want to make sure