Apple Iphone
Apple iPhone
Business Strategy
MBA 648
Prepared by:
Dima Hage Hassan 111300363
Nisrin Naamo 111300394
Tasneem AlMajidi 112300103
Table of Contents
Executive Summary ………………………………………………………………….. 3
Introduction ……………………………………………………………………….….. 4
SWOT Analysis ……………………………………………………………………… 5
Michael Porter’s five forces model …………………………………………………... 8
Differentiation ………………………………………………………………………..11
Conclusion and Recommendations…..………………………………………………14
References ……………………………………………………………………………15
Executive Summary
Apple has been one of the most successful companies worldwide in designing, manufacturing and selling desktop and notebook computers, portable digital music players and iPhones for the last couple of years.
Apple’s business strategy was highly focused on differentiation and was successful in grabbing a lot of opportunities by being the first mover in a couple of industries and specially the smart phones industry.
This report sets out to provide a historical background about Apple in general and iPhone in specific. We will discuss Apple’s business strategy in terms of differentiation, a detailed SWOT Analysis of the company and a 5 forces analysis of the industry.
While the smart phone industry continues to grow, iPhone seems to maintain a stable growth rate for a couple of reasons such as the industry’s low entry barriers and the aggressive competition on the price as well as the release of new smart phones that are serving both the recreational and the professional lives.
Apple is a master in differentiation, it built through the years a very strong brand image and reputation and in terms of functionality, its products and iPhone in specific is durable, reliable, high tech and designed in a very innovative way.
Since Apple wants to maintain and grow its market share in the smart phone industry, it should reevaluate its strategy and start focusing on building a device that can be used by business people.
Also it should
Business Strategy
MBA 648
Prepared by:
Dima Hage Hassan 111300363
Nisrin Naamo 111300394
Tasneem AlMajidi 112300103
Table of Contents
Executive Summary ………………………………………………………………….. 3
Introduction ……………………………………………………………………….….. 4
SWOT Analysis ……………………………………………………………………… 5
Michael Porter’s five forces model …………………………………………………... 8
Differentiation ………………………………………………………………………..11
Conclusion and Recommendations…..………………………………………………14
References ……………………………………………………………………………15
Executive Summary
Apple has been one of the most successful companies worldwide in designing, manufacturing and selling desktop and notebook computers, portable digital music players and iPhones for the last couple of years.
Apple’s business strategy was highly focused on differentiation and was successful in grabbing a lot of opportunities by being the first mover in a couple of industries and specially the smart phones industry.
This report sets out to provide a historical background about Apple in general and iPhone in specific. We will discuss Apple’s business strategy in terms of differentiation, a detailed SWOT Analysis of the company and a 5 forces analysis of the industry.
While the smart phone industry continues to grow, iPhone seems to maintain a stable growth rate for a couple of reasons such as the industry’s low entry barriers and the aggressive competition on the price as well as the release of new smart phones that are serving both the recreational and the professional lives.
Apple is a master in differentiation, it built through the years a very strong brand image and reputation and in terms of functionality, its products and iPhone in specific is durable, reliable, high tech and designed in a very innovative way.
Since Apple wants to maintain and grow its market share in the smart phone industry, it should reevaluate its strategy and start focusing on building a device that can be used by business people.
Also it should