Asiaticcar Case Study

Expanding to foreign markets is usually one of the pivotal goals for countless companies however for IndyCar, it appears that it doing so could become a death sentence for the brand. One of the chief complains among the IndyCar followers, is the lack of nearby races.
The average distance for fans from each state to attend a NASCAR race is an average of 137.5 miles compared to the 242 miles average for IndyCar races (^^). This is evidence that IndyCar has either one over-expanded the placement of races or has not expanded the schedule enough to included locations through the US. A comprehensive analytic review of the current and potential future fan base should be performed to understand the key markets to that or underserved or one’s that do not have adequate support.
Instead it appears that IndyCar takes a mass marketing approach and expects the supporters to follow the race instead of putting the races where the enthusiasts are located. The current series consist of 16 races in 11 different states and Canada, it is recommended that after the evaluation is completed that a list of the top seven supporters’ hubs are identified (^). Subsequently, the race locations should be restructured to offer two nearby races to each of these locations. After these areas are adequately served, IndyCar could hypothetically expand to other