Twana Wilkins Bradley
Health Services Administration 599 Capstone
Dr. Laura Forbes
July 27, 2014
ASSIGNMENT 1: CONDUCTING AN ENVIRONMENTAL ANALYSIS The primary objective and focus of a healthcare delivery system is to promote, maintain, and improve the health status of the population. If this goal is to be realized, it is imperative that we strive to prevent diseases and illnesses through the provision of curative and rehabilitative care and resources in the event of illness. It is further essential that these duties be performed as proficiently and efficiently as possible with minimum cost to individuals while still being financially sustainable for society. Chief Executive Officers (CEOs), Chief Financial Officers (CFOs), and other healthcare administrators have a monumental task and responsibility in evaluating an organization’s position in an effort to determine organization’s ability to continue to provide quality care and remain financially solvent in the face of challenges. These challenges range from declining reimbursements from insurance providers and increasing demands for patient services due to dramatic changes in the external and internal environment. Often, many of these changes are inflicted, necessitated, and executed by the Patient Protection and Affordable Care Act. One of the ways to reach the overall common goals of the administrators and organization is to conduct an environmental analysis. According to Ginter, Duncan, & Swayne (2013), an environmental analysis endeavors and challenges the following: to identify and analyze current important issues and changes that will affect the organization; to detect and analyze early or weak signals of emerging issues and changes that will affect the organization;
ASSIGNMENT 1: CONDUCTING AN ENVIRONMENTAL ANALYSIS to speculate on the likely future issues and changes that will have significant impact on the organization;
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