Australian Export Opportunities to South Korea
Marketing 203 Group Assignment 2
Australian Export Opportunities to South Korea
Hashanthi Welikala
Francesca Coralina Omorogbe
Asha Jane D’Cruz
Cindy Kuan
Sophia Lai
Introduction
Where once, the South Korean society solely relied on the produce of their country as a source of goods, they are slowly turning towards imports from other nations, such as Australia for their goods and services. Australia is renowned for their agricultural excellence, and hence has become a major exporter of foods to South Korea. In this essay, discussions about how South Korean culture may influence the nature and the decisions made in regards to food consumption. Additionally, the theories of family and social influence of Australia and South Korea will be applied, with an aim to reveal possible opportunities for the South Korean food industry to further improve its standings in South Korea.
Family
Family is one of the most important aspects in life for South Koreans. The Korean community is well-known for their large and tight knit families, with an average of 2.97 persons per household, in comparison to an Organisation for Economic Co-operation and Development (OECD) average of 2.63 in 2009 (OECD, 2010). This is generally due to the high level of multigenerational families in Korea. Many Koreans regard the well-being of the family, as a whole, more important than that of individual members (NTAC, 2013). Food is also a predominant feature in the Korean culture; they often gather around for extravagant feasts with family and friends, especially on occasions such as New Years and Christmas. Therefore providing food to the family of the best quality is a high priority need.
Traditionally, men of the South Korean society are the breadwinners of the family, while women tend to stay at home and take care of family matters. The female employment rate in Korea, at 52.2%, in 2009 was below the OECD average of 59.6% (OECD, 2010),
Australian Export Opportunities to South Korea
Hashanthi Welikala
Francesca Coralina Omorogbe
Asha Jane D’Cruz
Cindy Kuan
Sophia Lai
Introduction
Where once, the South Korean society solely relied on the produce of their country as a source of goods, they are slowly turning towards imports from other nations, such as Australia for their goods and services. Australia is renowned for their agricultural excellence, and hence has become a major exporter of foods to South Korea. In this essay, discussions about how South Korean culture may influence the nature and the decisions made in regards to food consumption. Additionally, the theories of family and social influence of Australia and South Korea will be applied, with an aim to reveal possible opportunities for the South Korean food industry to further improve its standings in South Korea.
Family
Family is one of the most important aspects in life for South Koreans. The Korean community is well-known for their large and tight knit families, with an average of 2.97 persons per household, in comparison to an Organisation for Economic Co-operation and Development (OECD) average of 2.63 in 2009 (OECD, 2010). This is generally due to the high level of multigenerational families in Korea. Many Koreans regard the well-being of the family, as a whole, more important than that of individual members (NTAC, 2013). Food is also a predominant feature in the Korean culture; they often gather around for extravagant feasts with family and friends, especially on occasions such as New Years and Christmas. Therefore providing food to the family of the best quality is a high priority need.
Traditionally, men of the South Korean society are the breadwinners of the family, while women tend to stay at home and take care of family matters. The female employment rate in Korea, at 52.2%, in 2009 was below the OECD average of 59.6% (OECD, 2010),