Preview

Bahrain Bay's ( Marketing )

Good Essays
Open Document
Open Document
590 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Bahrain Bay's ( Marketing )
1.What are Bahrain Bay’s four foundational philosophies, and how might they be used as marketing tools ?

As a commitment to establishing and maintaining a new urban standard, Bahrain Bay has created four foundations that define our philosophy. Focusing on Scale and Aesthetics, Social Equity, Community Fabric and Tomorrow’s Environment, helps to ensure that Bahrain Bay becomes a holistic, sustainable place for generations to come. As the development becomes realised and further evolves, these foundations will guide us to achieve the high standards and attention to detail Bahrain Bay has set for itself.

Bahrain Bay recognises the importance of sharing and protecting our environment. We are committed to helping develop a commercially sound and ecologically viable approach to development. With respect towards nature, we seek to create intimacy among our site, the environment and its residents and visitors.
By re-establishing the natural landscape, implementing ecologically sound buildings and design, requiring conscientious construction methods and establishing pride in the community, we aim to respect and nurture the development and the world around us.
In ratifying this foundation principle, Bahrain Bay understands that best practice requires us to consider future generations and learn from our past.

2. What is the MIPIM, and why was it important for Bahrain Bay to target is potential cutomers, investors, developers, and retailers ?

MIPIM is a trade show that its organisers describe as a "market for international property trade". It takes place annually in Cannes, France in March. Where the marketing teams for the project were attending the exhibition and Seeking additional investors and developers. In March 2008, Bob Vincent, the chief executive of Bahrain Bay, said “This news confirms that International and regional developers and investors are committed to our vision of creating a new waterfront community for the

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Our vision is to be an agent of change creating a community of choice. We desire to meet the real needs of our community in such a way that we see the community restored and made whole and as a result people will take pride in their community and desire to stay there and give back.…

    • 251 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Some coastal areas are affected more by socio-economic issues than environmental needs, or vice versa. However, opportunity costs need to be considered when managing coastal areas, where both socio-economic and environmental needs should be met. One place where the need to manage the environment is more necessary is in Dubai. However, socio-economic issues were highlighted as being more important in Pevensey Bay and the Isle of Wight.…

    • 584 Words
    • 2 Pages
    Good Essays
  • Good Essays

    In rudimentary architecture the human presence can seem subject to the domination of nature. Architecture cannot disengage it self from the natural and human factors, it never do so, it function rather is to bring nature ever close to us. Everything should be on the premise of respect for the natural. And consider…

    • 1028 Words
    • 5 Pages
    Good Essays
  • Good Essays

    douglas house

    • 250 Words
    • 1 Page

    statement of clean, abstract lines in direct contrast with nature. Instead of terracing down the hillside into the natural terrain, the design layers a house, respecting the…

    • 250 Words
    • 1 Page
    Good Essays
  • Powerful Essays

    Anheuser Busch/in-Bev

    • 5914 Words
    • 24 Pages

    * To preserve and protect the environment and support communities where we do business, by complying with all applicable environmental laws, regulations, and permits.…

    • 5914 Words
    • 24 Pages
    Powerful Essays
  • Powerful Essays

    1. We will do this through providing a range of educational, physical, aesthetic and social experiences.…

    • 3897 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    In like manner, both of this authors share their views on photographer Brad Temkins idea of second nature. Dugo believes that second nature means that people had to recreate the “green” on top of a building. On the other hand Montesinos believes that Tempkins comments upon the significance of bringing back nature as second nature because he declares that these elevated landscapes represent the reintroduction of nature, flourishing in a totally new urban…

    • 649 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Other aspects of the coastal landscape that engender discussion are those animate expressions of nature such as fossils and vegetations, birds and crustaceans, fishes and other wild life that depend on it for survival. Humans are the guardians of coastal landscapes, and they have affected them both positively and negatively. Some of the ways that they have impacted the landscape is by dredging, pollution, constructing buildings, land reclamation, creating beaches, planting exotic vegetations and trees, erecting sea walls, and by destroying natural habitats of wild life. Therefore, understanding what a coastal landscape is and how humans have influenced it is the subject of this paper.…

    • 3592 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    Fallingwater Critque

    • 489 Words
    • 2 Pages

    Context: The environment and the building all do flow nicely together. If this building was built in a rural area in a community of…

    • 489 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Biophilia

    • 2653 Words
    • 11 Pages

    ABSTRACT: Today, upon reflecting on the various settings and experiences of our lives, we should be able to find some fairly close matches between characteristics we like and characteristics that would have improved our chances of survival. In our course we perceive that the natural contiguous keeps us healthy and in turn, probably promotes physical performance as well. Occupants of built environments don’t want simply to work, play, eat, or sleep in a functional building. They want to be inspired, invigorated, comforted, and reassured by their surroundings. They want spaces that will make them more appropriate, comfortable. Biophilic architecture offers an exciting opportunity to achieve environmental, moral, social and economic benefits. Much remains to be understood about energy, environmental and life-cycle processes to engage young and enthusiastic researchers in the world-wide greenly architecture community and for those interested in biophilic architecture. The concept of biophilia deserves a deeper explanation. The hypothesis is that this affiliation leads to positive responses in terms of human performance and health even emotional states. The new movement aims to create environmentally friendly, energy-efficient buildings and developments by effectively managing natural resources. Keywords: biophilic architecture, Health, ecologic, energy, green building elements…

    • 2653 Words
    • 11 Pages
    Powerful Essays
  • Better Essays

    I have spent my youth in a place without pollution and breathtaking views, surrounded by the sea. Grand Manan Island is where I have been for the whole 17 years of my life. I have hiked the coast, alongside 300 foot cliffs, and climbed the lighthouses. I have swum in the same sea from which I have eaten my food from, the Bay of Fundy. There is no place I’d rather be, than surrounded by the sea.…

    • 1381 Words
    • 6 Pages
    Better Essays
  • Good Essays

    MKT Marina

    • 699 Words
    • 3 Pages

    Rada Marina strengths will be an innovate service for a Marina. This will change the whole Marina concept and avoids segregation between families who decide to spend their recreational budget to own a boat and families who want to enjoy boat recreational activities without spending. This is an innovative recreation activity for the industry and will definitely attract more consumers than other Marinas. Also Rada Marina will count with activities that will elevate the service and offerings for actual boat owners to influence their decision when they have to choose to select for a Marina to maintain their boat. Rada Marina will count with a dependable staff that will be available to serve the Guests and make sure they have a great experience while using our services. For a Marina the location is essential and it’s definitely strength for us. It’s close to Orlando, city where most of Floridians travel for entertainment because it has one of the most visited Resort, Walt Disney World Parks Resorts., this is support by a study analysis of the Marina sector that revealed that “Regions that already have a profitable tourism are anxious to preserve their coastline and normally government will be looking for more profitable ways to gain revenue to the area” adding the walking distance to the beach definitely to add value to the recreational activities. The specific area will be located near hotels and resorts making easier for Guests visiting Rada Marina in case they need to stay. Also another strength for Rada Marina will be how the boat industry is growing, in 2012 sales for boats increased 10% after the recession according to NMMA National Marine Manufacturers Association. This definitely relates to the need of boating services and the desire of boating recreational activities, services we offer in Rada Marina.…

    • 699 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Meinig's Landscape

    • 421 Words
    • 2 Pages

    This landscape is truly a work of art complete with interesting textures, colors and composition; but it is created by both man and nature. Man has clearly labored hard to make this place his home; a more suitable place to reside. This is evident from the buildings he has created and the fields he has plowed. However, he has done so not to spite nature, but to live among it. In his creation, man has pruned the landscape, and introduced to it a new form of beauty. His goal is to live in harmony with nature, to make nature his habitat and his masterpiece (Meinig p.48 and 54).…

    • 421 Words
    • 2 Pages
    Good Essays
  • Better Essays

    showed us how a house can be harmonized with nature and united with the landscape. The fisher…

    • 1250 Words
    • 5 Pages
    Better Essays
  • Good Essays

    SWOT Analysis Of Mubadala

    • 761 Words
    • 4 Pages

    Mubadala brings together and manages a multi-billion dollar portfolio of local, regional, and international operation management. It partners with leading global organizations to operate businesses across a wide range of industry sectors including aerospace, energy and industry, healthcare, information communications and technology, infrastructure and real estate. By doing so, Mubadala accomplishes its mission to expand the economic base of the Emirate and contribute to the growth and diversification of its economy…

    • 761 Words
    • 4 Pages
    Good Essays