Ben'Z Hamburger and Pizza Swot Analysis
Ben’z Hamburger and Pizza
1. COMPANY BACKGROUND:
Mr. Benjamin Domingo started a small business in 2004, selling street foods such as banana cue, camote cue and “samalamig” located at Tungkong Mangga, City of San Jose del Monte, Bulacan.
Initially, like other starting business they experience rivalries. That’s the reason they change their menu and start to sell hamburgers. Primarily, as their business grew and expanded, in 2010, they established their Main Office adjacent to their first food stall at Tungkong Mangga , City of San Jose del Monte, Bulacan. By that year, it changed its name to Ben’z Hamburger that has become through the years tantamount with affordable and quality food.
Last October 25, the Benz Hamburger expanded again its first branch located at Francisco Homes, City of San Jose del Monte with its own selling product-the Ben’z Pizza. It changed its name to Ben’z Hamburger and Pizza.
Today, Ben’z Hamburger has continuing to thrive with strategic innovations; Ben’z Hamburger and Pizza went through an image makeover to match its business success to its logo and food stall design.
Definitely, at 9 years and keeps onwards, Ben’z Hamburger and Pizza will serve characteristically delicious, high quality hamburger and pizza.
2. PRODUCT LINES:
Primarily, the company sells wide variety of hamburgers: * Ham Sandwich * Ham with Egg * Hamburger with Egg * Ham with Egg and cheese * Hamburger with Egg and Cheese
Also different flavors of Pizza: * * Supreme Ben’z * Finest Benz * Meaty * Vegetable Fiesta * Bacon and Beef * Pepperoni Fiesta * Beef Overload * Hawaiian * Ham and Cheese * Mushroom and Garlic
Extra toppings:
Meat, pepperoni, ham, bacon, beef, vegetable, pineapple, mushroom, black olive, bell pepper, onion and garlic.
3. Marketing Situation:
3.1. Product
All of these products are available at many places, but Ben’z Hamburger and Pizza offers a
1. COMPANY BACKGROUND:
Mr. Benjamin Domingo started a small business in 2004, selling street foods such as banana cue, camote cue and “samalamig” located at Tungkong Mangga, City of San Jose del Monte, Bulacan.
Initially, like other starting business they experience rivalries. That’s the reason they change their menu and start to sell hamburgers. Primarily, as their business grew and expanded, in 2010, they established their Main Office adjacent to their first food stall at Tungkong Mangga , City of San Jose del Monte, Bulacan. By that year, it changed its name to Ben’z Hamburger that has become through the years tantamount with affordable and quality food.
Last October 25, the Benz Hamburger expanded again its first branch located at Francisco Homes, City of San Jose del Monte with its own selling product-the Ben’z Pizza. It changed its name to Ben’z Hamburger and Pizza.
Today, Ben’z Hamburger has continuing to thrive with strategic innovations; Ben’z Hamburger and Pizza went through an image makeover to match its business success to its logo and food stall design.
Definitely, at 9 years and keeps onwards, Ben’z Hamburger and Pizza will serve characteristically delicious, high quality hamburger and pizza.
2. PRODUCT LINES:
Primarily, the company sells wide variety of hamburgers: * Ham Sandwich * Ham with Egg * Hamburger with Egg * Ham with Egg and cheese * Hamburger with Egg and Cheese
Also different flavors of Pizza: * * Supreme Ben’z * Finest Benz * Meaty * Vegetable Fiesta * Bacon and Beef * Pepperoni Fiesta * Beef Overload * Hawaiian * Ham and Cheese * Mushroom and Garlic
Extra toppings:
Meat, pepperoni, ham, bacon, beef, vegetable, pineapple, mushroom, black olive, bell pepper, onion and garlic.
3. Marketing Situation:
3.1. Product
All of these products are available at many places, but Ben’z Hamburger and Pizza offers a